Natural History Museum seeking ad agency
Marketing WeekThe Natural History Museum is looking for an advertising agency and a media planning and buying agency to handle its account.
The Natural History Museum is looking for an advertising agency and a media planning and buying agency to handle its account.
Oriental food manufacturer Blue Dragon is launching an advertising campaign to raise brand awareness in an attempt to challenge Sharwood’s dominance of the market. The £4m television campaign will kick into action for the peak trading time of the Chinese New Year and will be aired nationally from January 21. The animated campaign will reflect […]
Stella Artois manufacturer Inbev has handed the estimated $40m (£22m) task of turning its Latin American beer Brahma into a global brand to US advertising agency McGarry Bowen.The independent New York-based agency is expected to handle the imminent launch of the brand in the UK as there are no plans to make a local agency […]
Halifax Bank of Scotland has appointed OgilvyOne as lead agency for its £10m direct marketing account. JDA and Navigator remain on the roster.
Staples is understood to have appointed Clark McKay & Walpole to its £3m advertising account after the agency pitched against Joshua, Maher Bird Associates and RPM for the business.
Take Aim, fire. Peter Simon, the flamboyant, no-words-barred boss of fashion retailer Monsoon, has good reason to be pleased with himself – and he’s letting everyone know about it. Monsoon has just turned in the best results in the high street so far this year: a 13 per cent improvement in like-for-like sales and a […]
Ebay is the biggest user of banner advertising in Europe, according to the latest Nielsen/NetRatings’ figures, which also show that the total number of banner ads rose by 24 per cent during 2004. Nielsen/NetRatings European internet analyst Gabrielle Prior says there are now more than 163 million Europeans online, and that the figures show “growing […]
It’s long bothered the Diary that it’s always people who get the plum roles on stage and screen. Think Richard Attenborough in Brighton Rock, or Phil Daniels in Quadrophenia. Both shamelessly flaunted their humanity. There have been exceptions of course – Lassie, and Babe the Sheep-Pig, for instance – but they were always few and […]
The daily struggle with the belt buckle is enough to remind the Diary of the need to lose weight after the Christmas festivities, but when a colleague left a keep-fit DVD on the Diary desk, the feeling of a line crossed was unavoidable. However, as usual, all was not as it seemed. It was not […]
UEFA has scrapped its two-tiered Champions League sponsorship structure for six main sponsors, which will each pay up to £15m a year. UEFA has started searching for the six sponsors, with all four existing headline sponsors – Heineken, Ford, MasterCard and Sony PlayStation – understood to be in talks about extending their involvement. It is […]
Abbot Mead Vickers.BBDO has created a new multi-media campaign to support the ‘Make Poverty History’, a network of charities and non-governmental organisations, which have combined resources to raise the issue of world poverty. The aim is to put pressure on those countries attending the G8 summit (Canada, France, Germany, Italy, Japan, Russia, the UK and […]
RealtimeUK, a 3D production house, has created the animations, imagery and marketing material for the launch of PlayStation2 and Xbox game SRS: Street Racing Syndicate.
Procter & Gamble is test-marketing a single-dose fabric conditioner under the Lenor brand to rival Unilever’s recently launched Comfort Pearls.
Two former directors at Virgin d3 – a field marketing agency – James Layfield and Sara Gil, have formed a brand experience agency called Closer. Closer launches with a client list including Virgin Mobile and Siemens Mobile.
On reading Sonoo Singh’s article about the planned comeback of Mateus Rosé and its attempt to “appeal to modern drinkers”, I couldn’t help thinking that we’ve been here before.