Proximity Worldwide has appointed Paul Bennett as international business development director. Bennett joins from the Lowe Group, where he spent five years working in a range of direct marketing, integrated and international roles.
Ebay is the biggest user of banner advertising in Europe, according to the latest Nielsen/NetRatings’ figures, which also show that the total number of banner ads rose by 24 per cent during 2004. Nielsen/NetRatings European internet analyst Gabrielle Prior says there are now more than 163 million Europeans online, and that the figures show “growing […]
It’s long bothered the Diary that it’s always people who get the plum roles on stage and screen. Think Richard Attenborough in Brighton Rock, or Phil Daniels in Quadrophenia. Both shamelessly flaunted their humanity. There have been exceptions of course – Lassie, and Babe the Sheep-Pig, for instance – but they were always few and […]
Two former directors at Virgin d3 – a field marketing agency – James Layfield and Sara Gil, have formed a brand experience agency called Closer. Closer launches with a client list including Virgin Mobile and Siemens Mobile.
Café Rouge and Bella Italia have been bought through a management buy-in for £107m.
Entertainment Rights, the programming and licensing business, has signed a DVD production and distribution deal in the US for its He-Man: Masters of the Universe brand.
EasyJet has appointed Rebecca Butler as interim head of marketing following the departure of Alistair Buckle in December.
Homebase is tipped to appoint EHS Brann as the lead agency on its £10m below-the-line business.
Ken Livingstone’s backing for a free afternoon newspaper to be distributed on the London Underground is part of an expanding global trend away from the paid-for press, says Branwell Johnson
EasyJet has appointed Rebecca Butler as interim head of marketing following the departure of Alistair Buckle in December.
Ad campaigns will always under-achieve on Freeview unless agencies target its viewers as a group distinct from pay-TV and terrestrial.
Foxmurphy, a Norwich-based advertising agency has created a £1m TV campaign for Butcher’s Pet Care, with a voice-over by actor Martin Clunes.
Ken Livingstone’s backing for a free afternoon newspaper to be distributed on the London Underground is part of an expanding global trend away from the paid-for press, says Branwell Johnson
The Manchester Evening News is launching a glossy free magazine for mature readers, called V Magazine, in April. The monthly magazine, aimed at the 50-plus market, will be delivered to 20,000 targeted households.
The news that Coors is to launch 330ml cans of Carling and Grolsch is an interesting development and certainly worth watching but, as your article acknowledged, not unprecedented.