118 888, the Conduit-owned directory enquiries service, is talking to advertising agencies about its creative account. The business was handled by Euro RSCG but has been on hold since last year.
The FT is to publish a glossy colour supplement on January 28 called The Business of Fashion: Menswear Supplement, exploring the issues surrounding men’s fashion.
Tesco has reported an increase of 7.6 per cent in like for like UK sales.
Independent below-the-line agency Cramm Francis Woolf (CFW) is to go into liquidation. It is believed that all 40 of the agency’s staff are to lose their jobs. Chartered accountant Moore Stephens has been advising CFW’s directors and the agency is expected to be put into liquidation formally in the very near future. It had been […]
NTL is in talks with ITV and Channel 4 about them joining the BBC as suppliers of programme content for its newly launched video-on-demand (VOD) service. As first revealed in Marketing Week (September 30, 2004), NTL and Telewest Broadband this week launched pure VOD services, under the brand FilmFlex, offering consumers the chance to select […]
Diageo Great Britain marketing director Andy Fennell is to take on responsibility for the rest of Europe following the creation of a pan-regional structure by the drinks giant.
Marketers and consumers take different views of product innovation, but both groups agree on one thing – digital technology is driving a revolution in our lives and habits
Buena Vista Games, the interactive entertainment arm of the Walt Disney Company, has appointed Lego marketer Sean Ratcliffe as its director of European marketing to spearhead its expansion onto the continent. Ratcliffe will report to vice-president and managing director for Europe, the Middle East and Asia Thierry Braille and will be responsible for overseeing advertising […]
Warner Bros is to market its big summer film, Charlie and the Chocolate Factory, through an array of licensing agreements ahead of its opening. It has signed merchandising contracts with companies including Penguin Books and Funrise Toy Corp. The latter will hold the global master toy licence for the film and will develop play sets, […]
The claim of Don Williams that “getting the brief right is the most important part of any design project” (MW January 6) misses out a crucial part of the creative process – the interaction between client and agency. Williams’ assertion not only expects too much from clients, it also handicaps the positioning and creative processes […]
Colgate-Palmolive is planning its first major product launch for two years with the introduction of a foaming toothpaste called Colgate Oxygen. But industry sources have criticised the product, to launch in April, for being too similar to GlaxoSmithKline’s (GSK) foaming antibacterial toothpaste Aquafresh Extreme Clean, which has been on the market for over 18 months […]
Loyalty Management UK has developed a variant of its Nectar loyalty scheme for businesses, called Nectar for Business. Launch sponsors include Brakes, EDF Energy, Hertz UK, ICI Dulux Decorator Centres and Viking Direct.
The physical exertion a darts player needs to get his corpulent self onto the platform is proof enough the Sports Council is talking bull.
Confectionery company Storck, the manufacturer of Werther’s Original and Bendicks of Mayfair, has appointed Initiative Media to its &£15m pan-European media planning and buying business following a four-way pitch against incumbents Carat, MindShare and OMD. Initiative will retain the UK and Hungary accounts through its BrandConnection network, as well as the Spanish and Portuguese business. […]
Alan Mitchell’s article about search-engine marketing (MW January 6) is, on the surface, an able piece of crystal-ball gazing, but he seems to be unaware of the contradiction in his own argument. Yes, search is “driven” by consumers, it does represent “pull” marketing, and it appears to be a refreshing alternative to traditional approaches. Indeed, […]