Bacardi chairman resigns
Marketing WeekBacardi chairman and chief executive Ruben Rodriguez has resigned. His surprise resignation, after 18 years with the group, comes as rival Diageo approaches Bacardi about a consolidation deal.
Bacardi chairman and chief executive Ruben Rodriguez has resigned. His surprise resignation, after 18 years with the group, comes as rival Diageo approaches Bacardi about a consolidation deal.
ITV has acquired a Freeview multiplex for £150m in a deal that will see it take ownership of ten channels on the free-to-air service (News Analysis, page 22).
I read with interest your recent article on packaging (A design of the times, MW April 7). In common with most articles on this subject, there was a lot of talk about image, identity, desire and emotion, but very little about the mechanics of packaging within the overall product experience. If packaging is “the brand […]
Danish furniture retailer Ilva has appointed Isobel to its advertising account, with a brief to create a launch campaign for the opening of its first three UK megastores. Isobel, which won the account without a pitch, is believed to have courted the retailer for over a year. It is understood the chain’s management talked to […]
Twinings, the Associated British Foods-owned tea brand, has parted company with agency Leagas Delaney after just over a year. The account is worth about £4m. The two companies have announced that they are ending their relationship because it has “proved difficult to merge the two cultures”. Twinings is understood to be in the early stages […]
Former BBC director-general attacks Mark Thompson over ‘morale-destroying’ job cuts
McCain Foods is gearing up for the launch of a major sub-brand aimed at moving the frozen-food brand into the upmarket convenience and eating-out sector. McCain Deli-Select, which is due to be launched at the end of this year, is a range of premium delicatessen-style hot sandwiches. It is understood that it will be supported […]
Marks & Spencer is set to axe up to 30 more jobs from its marketing department as tough conditions on the high street drive the chain to seek further cost savings.