Sir Richard Branson has always been quick to spot a gap in the market. From condoms to mobile phones, Sir Richard has generally been one step ahead of the rest of us mere mortals. The Diary, however, can’t help but feel that he is maybe a little wide of the mark with his latest venture, […]
Bandai, the Japanese toymaker, is to take over video game company Namco.
Draft London has created a website for Twinings and is starting a customer database through an e-mail campaign.
Abbott Mead Vickers.BBDO has created a television campaign for Wrigley’s Orbit. It focuses on the dental health benefits of chewing the sugar-free gum by showing people who cannot stop smiling. It breaks on May 9.
The Small Business Service (SBS), the Department of Trade and Industry agency that promotes small businesses, has appointed Reading Room as its digital design agency. Reading Room will work with SBS to provide design solutions that make the SBS website and online services easier to use. The agency will initially concentrate on the businesslink.gov.uk portal, […]
British Airways has been appointed the British & Irish Lions’ official airline for the rugby team’s tour to New Zealand, where it faces the All Blacks.
Egg is to introduce a two per cent ‘rate tart’ charge for credit card balance transfers. Egg was one of the pioneers of offering a zero per cent introductory rate to attract new customers.
On the one hand Greg Dyke can rouse mutinous support from BBC staff, and on the other, vilification from TV buyers for ‘dumbing down’ programme scheduling.
Active International chief Tony Wheble has turned down the offer to become managing director of EMAP Advertising, choosing instead to take charge of a holiday villa company. Wheble was offered the job at EMAP left vacant by the departure of Dave King, who left in December to become executive director at the Telegraph Group. However, […]
In today’s media environment, political broadcasts have less impact than they used to.
For-side.com, the Japanese telecoms company, has bought i-touch, the mobile content provider, for &£180m.
Rank-owned bingo and gaming website Mecca.com is hoping to attract the pink pound by taking out its first advertisement aimed at the gay sector. The company has bought a full page in this year’s guide to Pride London with the strapline ‘Coming out to play?’, listing the games available at its website. The one-off ad […]
Lloyds TSB, the UK’s fourth-largest high street bank, is test-marketing plasma screen information points for customers. The technology allows branch customers to access information on products and services on touch-screen points in branches as an alternative to speaking to advisers or reading conventional merchandising material. The pilot is taking place in five of the bank’s […]
As noted in Marketing Week (Politics isn’t working. Can marketing fix it? MW April 21), the UK election campaign has, to date, been a particularly unmemorable one. There is a sense of it being a foregone conclusion, widespread cynicism and a general lack of trust abound. Since the early Eighties, when political parties began to […]
A survey of young Galaxy radio listeners suggests a ‘night out’ does not lead to loutish behaviour, and that young people are taking responsibility for their safety and drinking