The Government is being forced to write to 1 million parents in the UK to get them to invest in Child Trust Funds (CTFs), after two high-profile advertising campaigns promoting them proved unsuccessful. Despite the government ploughing millions of pounds of taxpayers’ money into promoting the flagship “nest egg” accounts, only half of the estimated […]
Heinz will announce a significant marketing restructure and a number of redundancies across the company today (Wednesday). The plans have already led to the departure of vice-president of quick serve meals Paul Kaye, who has left the company by mutual consent. The changes form a key part of the review being carried out by Heinz […]
Unilever UK chief marketer for home and personal care Helena Ganczakowski has moved to a European role in Unilever’s foods division. The home and personal care (HPC) director of marketing has been handed the role of vice-president of brand development for vitality platforms. The position, which is based in Unilever Foods UK’s office in West […]
Lingerie manufacturer Playtex is introducing the strapline “Experience WonderYou” in a European advertising burst to reposition its Wonderbra brand. The campaign, worth &£2m in the UK and an estimated &£7m across Europe, is Publicis Paris’s first work for Sara Lee-owned Playtex since it won the account earlier this year (MW June 16). Incumbent Euro RSCG […]
Aquados, the detergent manufacturer, is to target holidaymakers with specially designed travel-size packs of washing powder. As part of a sampling drive planned for this autumn, the Glasgow company has produced miniature cartons of its powder-in-a-bag product, to be handed out at selected airports. The packs contain two 50g sachets of detergent in soluble plastic […]
BT has appointed former Woolworths and T-Mobile marketer Tracey Follows as head of consumer marketing following a department restructure. Follows will report to head of marketing communications Rebecca Morgan, who has reorganised her team into four divisions: consumer communications, business communications, BT.com and partner marketing. Morgan, who is also looking for someone to front the […]
Food giant Nestlé is investing O500m (£339m) in a new fund that aims to increase the company’s product portfolio and production capability by investing in small, entrepreneurial companies.
The European Union sales promotion regulation is expected to be jettisoned by the European Commission later this week, after member states failed to reach a consensus. The idea of creating an internal market for sales promotion, allowing advertisers to run identical promotions across the EU, was first presented as a draft proposal in October 2001. […]
Jeyes, the hygiene and household cleaning goods specialist, is to launch a new range of products designed for outdoor cleaning. The range, which the company hopes to launch early next year, is based around its original Jeyes Fluid disinfectant and comprises four new products. Jeyes Fluid All Purpose Outdoor Cleaner is a trigger spray version […]
Boosey & Hawkes, the classical music publisher, has launched Boosey & Hawkes Music Consultancy.
O2 is unveiling its biggest advertising campaign since its demerger from BT four years ago, to support the roll-out of its i-mode mobile internet service. The &£8.5m drive breaks on October 10 and will feature television, outdoor, press and online activity.
Sainsbury’s is relaunching its online grocery shopping service as Sainsburys.
The Government has hinted that it will relax legislation designed to prevent ambush marketing during the 2012 Olympic Games in London, following pressure from the advertising industry. The Institute of Practitioners in Advertising claims the law will still be too restrictive.
Intel and Microsoft are to support High Definition DVD, the next-generation DVD technology being developed by NEC, Sanyo, Toshiba and others. Rival Sony’s Blu-ray DVD discs are being backed by Dell and Apple.
Walt Disney Television has appointed Paul O’Higgins as vice-president of marketing for Europe Middle East and Africa. He replaces Chris Cowan, who left the broadcaster in December last year.