Month: December 2005

Foreign Office unveils travel insurance awareness drive

Marketing Week

The Foreign and Commonwealth Office (FCO) has launched an awareness campaign warning travellers of the dangers of going on holiday without insurance. The film forms part of the government department’s “Know Before You Go” initiative, which encourages people going overseas to be better prepared for their trips. The latest ad, which was produced in house […]

A hard case for soft-selling

Marketing Week

As a basic human need, security should be at the front of everyone’s minds. Yet even after the September 11 attacks, the UK seemed to lapse into a false sense of safety – at least until the London bombings on July 7. The Government last week kicked off a review of security checks at airports, […]

G4S seeks DM agencies for ‘quickfire’ security campaigns

Marketing Week

G4S, the security services company formed by the merger of Group 4 and Securicor, is seeking a roster of agencies to add to its direct marketing capabilities, working with a budget of about &£1.5m. G4S marketing director Douglas Greenwell says he wants to be able to call on agencies to devise “quickfire, short-term campaigns to […]

Geronimo appointed to handle Seat’s direct marketing business

Marketing Week

Geronimo has been appointed to handle Seat’s direct marketing business following a protracted review. The car marque initially shortlisted incumbent FCBi London, WWAV Rapp Collins and Kitcatt Nohr Alexander Shaw to pitch for the business but added Geronimo and two other agencies to the list at a later stage.

Thomas Cook appoints the Marketing Store

Marketing Week

Thomas Cook has appointed the Marketing Store to create a multi-million pound campaign, following a three-way pitch. The agency will develop a series of partnership promotions to drive customer numbers and revenue, and improve marketing efficiency for the travel company.

Coors shortlist

Marketing Week

Coors has shortlisted incumbent Leith London, Beattie McGuinness Bungay, Vallance Carruthers Coleman Priest and Euro RSCG for its Carling lager account.

New Campaign – Honda

Marketing Week

Wieden & Kennedy’s much-anticipated follow-up to the multi-award winning Honda “Grrr” campaign breaks on Friday. “Impossible Dream” features past and present Honda products, including the very first Super Cub C100 bike produced in 1958 and a H

InterContinental reviews its £10m Euro ad business

Marketing Week

The InterContinental Hotels Group is understood to be reviewing its pan-European advertising business, while seeking new media and direct marketing agencies. The latest review comes as the hotel chain looks for direct marketing and media agencies across the group’s three brands: Holiday Inn, Crowne Plaza and InterContinental. The review of the European advertising accounts follows […]