Digital UK shortlist
Marketing WeekDigital UK, the body overseeing the switchover from analogue to digital television, has shortlisted MindShare, MediaCom, Zenith Optimedia and incumbent PHD to pitch for its &£10m media planning and buying account.
Digital UK, the body overseeing the switchover from analogue to digital television, has shortlisted MindShare, MediaCom, Zenith Optimedia and incumbent PHD to pitch for its &£10m media planning and buying account.
OMD UK has scooped insurance giant Aviva’s £80m Norwich Union and RAC combined media planning and buying business from incumbents Brand Connection and Vizeum. The agency won the business following a competitive pitch that also included Mediaed
Radio’s share of the London advertising market is likely to be hit by rate increases at Heart 106.2 and Magic 105.4, as well as GCap Media’s decision to cut the number of ads on flagship station 95.8 Capital FM, according to media buyers. The concerns follow Chrysalis Radio’s decision to introduce a 14 per cent […]
Free London newspaper City AM, which launched three months ago, claims it has more readers than the Financial Times within the City and Canary Wharf. Research carried out by NOP and based on a sample of more than 500 people shows that 16 per cent of workers in these areas read City AM, whereas only […]
Magic 105.4, the EMAP-owned radio station, has appointed former Jazz FM head of marketing Nicola Thomson as its marketing director. She will take over in March. Thomson, who is on maternity leave, had been working with the station as a consultant earlier this year. Her appointment is part of a major push by EMAP behind […]
The British Heart Foundation (BHF) has launched its biggest drive to secure corporate sponsors for its annual Help a Heart Week. This summer, brands endorsing the event included Danacol, Shredded Wheat, Tetley Tea and Weight-Watchers. The organisation says it is looking to team up with packaged goods, healthy lifestyle and personal care brands to promote […]
The decision by Dixons to pull the plug on its in-store radio station (MW last week) is a blow to companies trying to sell the concept of bespoke media services to retailers. The electrical goods specialist refuses to outline the reasons for scrapping Dixons Live, although it is understood to be part of a wider […]
Nationwide’s decision to end its sponsorship of the Football Association in favour of increasing its television spend “flies in the face of established wisdom”, according to sponsorship experts. The building society, which during the past ten years has been an official partner of the England team and of the FA Cup, announced last week that […]
Wieden & Kennedy has created a television and press campaign for the Wales Tourist Board. The television ad will be shown throughout Wales this month and will roll out to the rest of the UK early next year. Four press ads will support the camp
Disney has embarked on its biggest partnership marketing campaign, in support of the launch of The Lion, The Witch and the Wardrobe. Major deals, worth more than &£20m in total, have been struck with companies including McDonald’s, Procter & Gamble, Orange and Thomas Cook. McDonald’s is creating two separate Narnia campaigns, with television advertising throughout […]
The Metropolitan Police is trying to talk to teenagers in a language they understand – the language of violent video games – as part of its campaign to halt the rising tide of knife attacks. The Met’s advertising agency, Miles Calcraft Briginshaw Duffy, has created a video, called Knife City, which uses imagery based on […]
The Royal Air Force is to be the exclusive sponsor for Channel 4’s ground-breaking 24-hour live free internet streaming of its hoax “reality” show, Space Cadets. Space Cadets, which starts today (Thursday) and runs for ten nights, is presented by Johnny Vaughan and follows a group of people who believe they are to undergo training […]
Canon is combining moving advertising panels on the London Underground network – Adwalkers, which are hi-tech interactive sandwich-boards – and Bluetooth marketing to promote a &£100-off offer to shoppers on London’s Oxford Street in the approach to Christmas. Digital agency Goodtechnology has put together the promotion, which will be backed by an integrated online campaign. […]
Large European companies are struggling to maintain brand consistency on the internet because of an explosion in the number of websites they operate. According to new research, the average number of “customer-facing” websites run by major European companies has doubled in the past four years, from 17 to 34. But the most shocking finding is […]
News that the Government plans to criminalise “pester power” (MW last week) will no doubt send shockwaves across the marketing community and will disappoint many of us in its failure to recognise the responsible approach already being taken by brand marketers. While I agree with the sentiment behind the taboo of pester marketing, I disagree […]