Swallow Hotels has poached former Hilton UK marketer Mark Taylor to lead its new marketing team ahead of extensive expansion plans. The hotel chain is planning to open 100 new hotels over the next year. Taylor, who was previously director of consumer marketing at Hilton UK & Ireland, will be responsible for re-establishing the Swallow […]
Mercedes Car Group has appointed BBDO Germany chief executive Olaf Göttgens to the new position of worldwide head of branding and marketing communications. It is understood that Göttgens, who starts on February 1, will report directly to Mercedes head of sales and marketing Klaus Maier. It is thought he will be responsible for Mercedes’ brand […]
Travel company Cosmos is gearing up for a major post-Christmas campaign following an overhaul of the brand. The advertising will break next month. The tour operator, which appointed start-up advertising agency Souk to its &£3m account earlier in the year, has redesigned its logo and website and signed a deal to sponsor the Daily Mirror’s […]
The Metropolitan Police’s use of a spoof video game to tackle the rise of knife-related crime among young people (MW last week) has received a mixed reaction. As part of Operation Blunt, the Met is distributing a DVD called Knife City, created by Miles Calcraft Briginshaw Duffy, which uses a mixture of animated graphics and […]
Arriva Trains Wales has put out a tender for its advertising, and media planning and buying accounts.
The Scottish Executive is seeking agencies to handle advertising, marketing, Web design, media planning and buying, and promotional services ahead of Glasgow’s official bid to host the 2014 Commonwealth Games. A cultural programme is also being devised to run parallel to the bid.
Chime Communications says headline operating profit growth for the second half of 2005 will be more than 20 per cent higher than for the same period last year. It says Vallance Carruthers Coleman Priest, the advertising agency it bought earlier this year for &£30m (MW June 9), has ‘performed well’.
Tourism New Zealand has appointed MindShare to its £15m media account in the UK, North America, Japan and Australia.
IPA and the Advertising Association have written separately to the Government to voice concerns over the London Olympic Bill, which is expected to detail restrictions on advertising around the 2012 Games.
Arla Foods, the dairy company, has shortlisted incumbent agencies Clemmow Hornby Inge and DDB London, along with Wieden & Kennedy, Fallon and Abbott Mead Vickers.BBDO, to pitch for its &£25m advertising account. Media agency Carat is not affected.
Proximity London is tipped to win the £7m pan-European direct marketing account for InterContinental Hotels Group.
Computer games publisher Eidos has appointed Rainey Kelly Campbell Roalfe/Y&R to handle global advertising for the launch of the latest addition to the Tomb Raider series, Tomb Raider: Legend. The agency won the account following a competitive pitch against a number of undisclosed agencies. It is believed that Feref, the agency that handled the &£2m […]
Proton Cars (UK) is reviewing its £2m advertising account ahead of a major marketing push next year to increase the marque’s appeal to younger drivers.
Diageo is understood to be in talks with direct marketing agencies with a view to extending its below-the-line roster. The drinks giant retains Tullo Marshall Warren and Craik Jones Watson Mitchell Voelkel but it is not thought that either agency is under threat. TMW handles several brands including Guinness, Johnnie Walker and Smirnoff, and Craik […]
As soon as Sir Frank Lowe announced he was launching a new agency, there was little doubt that DDB London chief executive, and former Lowe New York boss, Paul Hammersley would be first choice to lead it. His resignation from DDB came as no surprise – but questions remain over his legacy at the agency. […]