Month: April 2006

Esure chief executive exit triggers reshuffle

Marketing Week

Entrepreneur Peter Wood, the founder of Esure, has reshuffled the company’s entire management team following the departure of chief executive Peter Graham. It is not known whether Graham has a job to go to. His departure coincides with that of head of marketing and communications planning, Miranda Seymour. Wood will take over as the chief […]

New campaign – Vimto

Marketing Week

Vimto Soft Drinks is launching a £4m national TV campaign, continuing its Shlurple the Purple theme, which last year replaced long-standing brand icon Purple Ronnie.

New packaging – Buxton

Marketing Week

Nestlé is to unveil a new look for Buxton bottled water brand, with redesigned packaging and logo. in an attempt to modernise the product. Senior brand manager Jenny Bond says the new “easy grip” bottle and a logo featuring a gush of mineral water charging out of the Derbyshire Peaks aims to increase the drink’s […]

The 2006 Marketing Week Effectiveness Awards

Marketing Week

The 2006 Marketing Week Effectiveness Awards, in association with Taylor Nelson Sofres and supported by the Chartered Institute of Marketing, remain open for nominations until May 18. For further details, visit, or contact Lauren Stevens on 020 7970 4772.

Unilever planning to extend Captain Birds Eye range

Marketing Week

Unilever is understood to be planning to extend its Captain Birds Eye range of frozen food for children to include snacks and fruit drinks. It is also launching a &£21m advertising campaign through Bartle Bogle Hegarty with the strapline ‘Five Star Food, Frozen’.

DCMS in talks with Gambling Commission

Marketing Week

The Department for Culture, Media and Sport is in talks with the Gambling Commission over a new code of practice governing television advertising for gaming companies. Broadcast ads promoting gambling and casinos are currently banned but operators will be allowed to use all media from September 2007.

Orange to continue running ‘animal’ advertising

Marketing Week

Orange has said it will continue running its ‘animal’ advertising despite reports it is to ditch it. Brand marketing director Pippa Dunn told Marketing Week the icons, which represent different tariffs, will be used for the rest of this year as planned, and possibly into 2007.

Emap appoints Nadine Callan

Marketing Week

Emap has appointed Nadine Callan as marketing director of Key 103 and Magic 1152. She was previously marketing manager for the two stations, having joined Emap from Sky Media Manchester last year.

Superdrug to restructure marketing department

Marketing Week

Superdrug is restructuring its marketing department under marketing director Gerry Murphy. New positions head of brand and head of external communications have been created as part of the process. Internal and external candidates are being sought.

Nokia to release next-generation gaming platform

Marketing Week

Nokia is launching a next-generation gaming platform to replace its phone and games console hybrid, the N-Gage. The as yet unnamed platform, which will be unveiled at the annual video games convention E3 in Los Angeles next month, will feature on the manufacturer’s N-Series phones, such as the N70. It is thought the first handsets […]

Colgate plans ‘receding gums’ toothpaste launch

Marketing Week

Colgate-Palmolive is gearing up for the multi-million pound launch of a toothpaste that it claims tackles the problem of receding gums. Aimed at consumers over 40, Colgate Time Control launches next month, backed by a television and press campaign created by Rainey Kelly Campbell Roalfe/Y&R. The product contains vitamin E, which Colgate says penetrates the […]

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