WCRS scoops 3m Kerrygold
Marketing WeekWCRS is understood to have won the 3m advertising business for Kerrygold Pure Irish Butter. The agency beat Leo Burnett and Farm to win the account…
WCRS is understood to have won the 3m advertising business for Kerrygold Pure Irish Butter. The agency beat Leo Burnett and Farm to win the account…
Richard Duvall, a pioneer of online banking and a co-founder of Egg, has died aged 44, following a short battle with cancer. Duvall, who set up the online bank in 1999, had been more recently working on Zopa, an online loans exchange for people who do not use conventional banks. The business world has been […]
Sacla, the Italian food brand, is launching a range of premium chilled pasta sauces. It is the first time the brand has extended out of the ambient category. The three-strong range, which will launch in Waitrose on November 6, is part of a strategy to attract new consumers by expanding into new categories. The company […]
EasyCruise, the holiday company owned by Stelios Haji-Ioannou, is selling its holidays via online auction site eBay for as little as £1. The move aims to open up the brand to new consumers and online shoppers. The holidays will be available for auction, but consumers will also be able to opt to buy a break […]
Oil giant Texaco is unveiling a new corporate social responsibility drive featuring a cartoon character called Hector, in a bid to highlight the importance of road safety to children. Vallance Carruthers Coleman Priest (VCCP) is the agency behind the initiative, which will feature Hector in a series of five free books placed in Texaco’s UK […]
HMV is rolling out an in-store media channel across its 220-store network as it seeks to boost its brand as an entertainment specialist…
Yell.com, the UK-based search engine, has signed a deal with US business-to-business (B2B) sourcing company Thomasglobal.com to provide search results in foreign markets for the first time. Yell.com has traditionally focused on consumer search information, but the agreement will allow companies to make commercial searches on a co-branded part of the site across the UK […]
IPC SouthBank is backing the relaunch of flagship women’s title Marie Claire with an online advertising drive. Developed by interactive marketing agency Taglab, the campaign features a combination of flash ads, skyscrapers and banners running on sites including Living TV, UKTV Style, Disney and the Official London Theatre Guide. Ian Spooner, Taglab client services director, […]
Each week in association with retail and marketing consultancy Pragma, MarketingWeek.co.uk looks at a high-profile UK brand, assessing its performance against a range of criteria and offering suggestions to improve its overall score. Marks for each section are given out of five stars, while the overall rating is given at the end of the review.
Aston Villa is understood to be looking for a stadium sponsor following the club’s takeover by American billionaire Randy Lerner…
Guardian Media Group (GMG) Radio has applied to Ofcom to allow it to revamp its flagship London station, Smooth FM, to appeal to an older audience by scrapping its jazz, R&B and blues content. The broadcast regulator has launched a public consultation into the request, which would allow the station to become an “easy listening” […]
Name: Tom Wong Company: Meteorite Job title: Business Development Manager What keeps you awake at night? Not a fan of mess, my obsessive-compulsive side makes me clean the flat, otherwise I can’t sleep. Also my flatmate is perhaps the m…
Name: Brigitte Koepke Company: Kodime (Intelligence For Mobile Media) Job title: Marketing Director What made you want to get into marketing?: A passion for creative solutions relating to communication issues. Having studied sociology a…
For want of a nail the kingdom was lost. Charles Kennedy’s hopes of a return to front-line politics appears to hinge on the media’s frenzied interpretation of a “no-show” as host at our Effectiveness Awards ceremony last week. Likewise Robert Campbell’s curious banishment from the £75m BSkyB account team has been the first and seemingly […]
Google has underlined its dominance of the search engine market by almost doubling profits in its third quarter on the back of strong advertising sales. Its earnings for the three months to September reached $733m (£390m), compared with $381m (£202m) for the same period last year – an increase of more than 90%. The company’s […]