British Gas unveils Green Bonds efficiency drive
Marketing WeekBritish Gas is launching “Green Bonds” for its customers as part of an energy efficiency drive.
British Gas is launching “Green Bonds” for its customers as part of an energy efficiency drive.
Sony Ericsson is launching its first retail outlet in central London as it steps up efforts to engage consumers with the brand. The mobile phone operator has struck an agreement with the Carphone Warehouse to manage the store which will open at the end of November, stocking Sony Ericsson handsets, accessories and PC cards connected […]
News International has bolstered its online operations, beating its two fiercest rivals to the acquisition of UK online graduate recruitment company Milkround. The media owner paid 20m to secure the site following an auction in which it came up against Trinity Mirror and Daily Mail and General Trust (DMGT). The new venture will be headed […]
Bacardi is to pay $91m (48.7) for cult New Zealand vodka brand, 42 Below. The announcement comes as the spirits giant launches its first ever UK above the line campaign for Grey Goose, the premium vodka it already owns. 42 Below was launched by Geoff Ross, a former director of Saatchi & Saatchi New Zealand, […]
Community Channel, the digital TV station majority-funded by the Cabinet Office, has hired a new commercial team as part of a drive for more revenue.
Kellogg is launching a television advertising campaign to back the roll-out of new cereal brand Optivita. The ad, created by JWT, backs the breakfast cereal giant’s biggest brand launch since Special K hit the shelves. The company claims Optivita will create a new sub-brand of cholesterol-lowering cereals, and says “there has never been a better […]