The Marketing Week / Bellwether Confidence Index
Marketing WeekConfidence remains high but fails to maintain record levels
Confidence remains high but fails to maintain record levels
France Telecom is scaling back the global brand team at Orange, as part of a management restructure that started last year. The move will give the parent company greater control over the brand’s marketing department. It emerged earlier this month that vice-president of brand and consumer propositions Niall O’Keeffe is leaving at the end of […]
Lowe Worldwide has taken the step of issuing statement in support of Lowe London chief executive Amanda Walsh amid increasing rumours that she is leaving the agency after just seven months in the job. The statement made by Lowe Worldwide director of corporate communications Carrie Welch says: “Lowe Worldwide completely supports Amanda Walsh and she […]
Media agency chiefs and clients must utilise a whole host of channel formats to meet the needs of the next generation of consumers
Rumours are widespread about one of Scottish & Newcastle’s rivals making a bid for the brewery, yet all the large international players are reportedly shying away. What is it about Scottish & Newcastle that’s apparently turning off other breweries? Sonoo Singh reports
A battle for supremacy in the eco-car market is about to ensue between the Toyota-backed hybrid and hydrogen-based fuel systems championed by the likes of BMW. But the real fight will be for the minds of a public that is far from sold on the idea of driving green. By Robert Lester
COI Communications’ relationship with the Home Office has been buffeted by the government department’s decision to appoint a single shop to oversee media strategy. The move is expected to lead to other large government departments, such as the Cabinet Office and Department of Health, seeking similar strategic arrangements, effectively diminishing the COI’s power. The Home […]
Nokia’s UK marketing chief Simon Lloyd is leaving the mobile phone manufacturer after six years to join The Number 118 118 in a senior board-level role. He starts at the directories company at the beginning of May. It is thought that Lloyd will be responsible for “mobile development” at 118 118 and his appointment is […]
The Wrigley Company, the confectionery and chewing gum giant, is looking to consolidate its £200m global advertising business. It is not expected to affect BBDO, which will remain its key network. It is thought to be inviting non-roster agencies to pitch and it is not clear how it will affect its other agencies Bristol-based […]
Yahoo! Europe has promoted chief strategy officer Toby Coppel to managing director. He replaces Dominique Vidal, who is leaving to start up his own business in the US. Coppel joined Yahoo! in 2001 and previously worked on the company’s business development, acquisitions and investments. Yahoo!, which recently launched its Panama online advertising platform, today (Wednesday) […]
Virgin Radio has signed up Lucozade Energy as the sponsor of Afternoon Tea with Suggs. The deal will also include a week-long promotion on the Christian O’Connell Breakfast show. The sponsorship, which launches this week, will tie in with the energy drink’s £8m campaign to encourage Briton’s to “get their edge back”. The show will […]
Nationwide has launched a multi-million-pound sponsorship campaign with the four national football associations in a bid to offer its customers “empowerment”. The “Sponsored by you” campaign breaks at the end of May. Under the partnership, Nationwide will offer its full ticket allocation for matches played by the England, Scotland, Northern Ireland and Wales football teams […]
Debenhams is launching a new TV campaign today (Wednesday) featuring actress Jane Seymour. The campaign, which breaks this evening, also stars Hustle actress Jaime Murray in her fourth ad for the retailer. The campaign launches during the break in tonight’s Coronation Street and uses the idea of mothers and daughters. The strapline for the ad […]
Liverpool Football Club is setting up its own television channel to compete against offerings from rival teams. The service, LFC TV, is the first initiative to be unveiled under new American owners Tom Hicks and George Gillett, although insiders suggest the project has been planned for some time. Chief executive Rick Parry says he wants […]
The Carbon Trust, the independent body set up by the Government to help cut carbon emissions, has appointed TequilaLondon as lead agency for its digital, and direct and relationship marketing accounts. The agency has won the business after recently being appointed to the body’s digital and direct and relationship marketing rosters. The appointment follows a […]