WH Smith has unveiled plans to open 80 Post Offices in its high street stores, as first reported in Marketing Week (MW June 29,2006). The books and stationary retailer says the move follows a “successful” trial in six outlets. The company announced the plans today amid its six-month interim results to February 28, which show […]
Coca-Cola former marketing chief Mary Minnick is joining London-based private equity firm Lion Capital as a partner. Minnick resigned from her position as Coca-Cola president of marketing, strategy and innovation earlier this year after failing to land a key promotion within the company. Minnick was considered a potential candidate for the top job at the […]
WPP branding agency Enterprise IG has appointed former HHCL partner Crispin Jameson to the new role of world chief strategy officer. Jameson will report to global chief executive Simon Bolton (pictured), who he previously worked with at JWT. Jameson was previously chief executive of marketing consultancy Everystone, which is being integrated into Enterprise IG. He […]
(Update) Clemmow Hornby Inge has announced a deal with WPP, snatched from under the nose of French group Havas, to sell a 49.9% stake of its business to the Sir Martin Sorrell-run group, as exclusively revealed in Marketing Week this morning (Wednesday).
Supermarket giant Sainsbury’s is scrapping free disposable carrier bags at its stores in a bid to highlight its green credentials. The retailer will remove the bags for one day next week and give away 7 million re-usable bags to customers. The bags are usually sold for 10p each, with proceeds going to charity. The giveaway […]
Disney Channel UK has promoted marketing director Casper Bjorner to the roles of vice-president of marketing and deputy managing director of the broadcaster’s combined region of UK, Scandinavia and emerging markets. He will report to managing director Rob Gilby. The promotion comes as the broadcaster strengthens its management team with a number of changes. Jonathan […]
Mercedes-Benz has added Ymogen to its below-the-line roster to handle its mobile marketing. The agency will be tasked with aligning Mercedes’ mobile activity more closely with the rest of its advertising. Ymogen was appointed without a pitch, having previously worked with Mercedes on a project basis. The car marque wants to encourage people to respond […]
Credit card giant American Express is launching a travel auction website for cardholders as part of its “My Life, My Card” strategy. The Going Once website launch is being backed by an experiential campaign centred in London created by OgilvyOne. The company is operating the site as a Dutch auction where the price continues to […]
Electrolux has promoted Roger Taylor, the vice-president and managing director of the UK and Ireland, to senior vice-president of sales for Electrolux Major Appliances. Taylor, who has already taken up his new role, had been vice-president for nearly four-and-a-half years. His role has been assumed by finance director Peter Messetter on an interim basis, and […]
Coca-Cola is the latest brand to venture into the virtual world of Second Life as it seeks to further its commitment to the teen market online. Coca-Cola already has its own virtual world, Coke Studios, which has attracted 8 million registered users since its 2002 launch. The drinks brand denies the move into Second Life […]
Cinema advertising is seen as an integral part of the cinema-going experience, giving marketers the opportunity to engage with a receptive audience before, during – and even after – blockbuster films
Sponsoring the England football team was the brand’s high-water mark, but if Green Flag can clarify its insurance links, it could be a force to be reckoned with again, says Matthew Gorman
The news that The Guardian is to become the latest newspaper to experiment with a cheaper sister title aimed at young readers (MW last week) should, on the face of it, come as little surprise. Newspaper publishers are constantly looking for ways to offset the depressed print market, attract advertisers and safeguard their future in […]
Phobology is the science of scary scenarios. But what is truly terrifying is the extent to which its guilt-inducing tentacles have us all in its grip
Partnership marketing has entered the mainstream, but for it to be most effective, cost cutting shouldn’t be the issue, and more strategic relationships must be developed. By Jo-Anne Flack