Absolute Marketing and Distribution is launching a consultancy service to help brands wishing to follow in the footsteps of Starbucks by setting up their own rec-ord label. The label-management specialist, which manages record labels for the likes of Melanie C and Ocean Colour Scene, has created the Absolute Label Management consultancy to offer advice to […]
Despite recent reverses, JWT has big plans for the future
Coca-Cola has put Arc on its direct marketing roster to handle its estimated 15m sales promotion business, following a five-way pitch.
WPP Group chief executive Sir Martin Sorrell is understood to be considering investing in the start-up agency being launched by Rainey Kelly Campbell Roalfe/Y&R executives James Murphy, David Golding and Ben Priest. It is thought that Sorrell met Murphy, Golding and Priest late last week to discuss the terms of their departures from the WPP-owned […]
Taste of authenticity
The conservation charity World Wide Fund for Nature (WWF) UK is reviewing its media and direct marketing business out of WWAV Rapp Collins after three years. The Omnicom-owned agency has declined to repitch. The review is being overseen by Agency Insight. The charity is looking for an agency with direct response and digital marketing skills. […]
Oxfam is reviewing its marketing strategy in a move aimed at making its communications and advertising more effective. The charity is seeking its first retained advertising agency to help it overhaul its existing strategy. It is talking to about 12 agencies and hopes to make an appointment in September. It has previously worked with agencies […]
Is the Saga and AA merger driven by greed or is it a sound marketing move?
Headhunter Louise Wall is quitting Kendall Tarrant to set up an independent training and development consultancy. However, it is understood she will continue to work as a consultant with Kendall Tarrant – rebranded last month as The Talent Business – on its training and development needs. Wall joined the headhunters in 2003 as group business […]
Will Purnell be a valuable asset as a minister?
The government is planning a new programme to encourage potential headteachers in their career progression. Personal, the brand response agency, has been appointed by the COI, on behalf of the National College for School Leadership (NCSL) to develop a contact programme that will include onand offline newsletters and email alerts. The agency won the business […]
Coca-Cola’s juice drink Oasis has overtaken Ribena as the biggest selling drink in the juice category by volume share, according to exclusive Nielsen data seen by Marketing Week. This follows Coca-Cola’s TV campaign for the drink after a six-year break. The two big hitters of the juice category have been battling it out for the […]
Powergen, the utility provider, is gearing up for the start of a government-backed trial to test energy-monitoring dev-ices in homes. The initiative is part of a drive to reduce carbon emissions by cutting energy consumption as outlined in the Energy White Paper earlier this year. The trial is to be conducted in conjunction with the […]
Virgin Money is launching a prepaid debit card in a bid to cash in on the “virtual bank account” market. The card, which has been developed by financial services specialist PrePay Technologies, will launch this week and be backed by a marketing campaign. It marks the first high profile launch by Virgin Money since the […]
Orange has poached former Nokia global marketing director Justin Billingsley to fill the role of UK brand marketing director. He will replace Pippa Dunn who took over as UK pay-as-you-go director last November. Billingsley, who covered the music, fashion and premium division at Nokia, will join the telecommunications giant in September. He will report to […]