Grey London new chief executive David Patton has poached TBWA/London executive planning director Neil Hourston to join the agency in the same role. Hourston will replace John Lowery, who left the agency in April after two years there. The move marks the first senior hiring by Patton, who joined the agency earlier this month from […]
Miles Calcraft Briginshaw Duffy has created an integrated campaign for Subaru to mark the launch of the new Impreza. The campaign’s strapline “Subaglue: It sticks to the road” illustrates the fact the Impreza is the only car in its segment that comes with “all-wheel drive” as standard. The TV, poster, press, digital and direct marketing […]
Europcar is reviewing its 10m pan-European advertising account. The company is thought to have shortlisted a number of network agencies to pitch for the business.
The Post Office’s new celebrity-led advertising push comes as the Government-owned company prepares to close 2,500 branches to safeguard its future. The ads, the first from new agency Mother, feature such varied celebrities as boy band Westlife and actress Joan Collins, and are designed to make the Post Office more appealing to a “prime-time” audience. […]
Scottish & Newcastle (S&N) is planning to build on the success of Bulmers Original and extend the premium-packaged, over-ice cider category with the launch of a pear variant – Bulmers Pear Cider – in November.
The European Parliament is launching a forum today to champion the role of advertising and promote self-regulation to the MEPs. It will offer a platform for debate in the face of the potential restrictions and bans that are regularly being proposed across the European Union. The group, called AdVantage, will be the first multi-country, multi-party […]
South West Trains has appointed former Visit London UK marketing manager Lucy Thornton as head of marketing. She replaces Peter Owen, who left the company at the end of last year. Consultant Simon Beans has been overseeing the role since then. He has now left the company. Thornton, who has al-ready started her new role, […]
To outward appearances, Prudential’s marketing team is in a state of turmoil. The company has appointed its third marketing director in just over a year, and only months after the Pru brand revival plan got underway. Yet the insurance giant claims its business is in great shape, buoyed by ambitious plans to claim the “retirement […]
Rimmel has become the latest cosmetics brand to be censured by the Advertising Standards Authority (ASA) for using false eyelashes in a television advertisement for its mascara. The ad, which features Kate Moss, has been banned after the watchdog failed to obtain evidence from advertising agency JWT that Moss was not wearing false eyelashes. The […]
Prudential is scrapping the “Man from the Pru” slogan as part of a 4m brand and product push that aims to reinforce its increased focus on the retirement market.
The Chartered Institute of Marketing (CIM) chairman Paul Gostick is stepping down later this year as his term comes to an end. It is understood the front-runner to replace him is Chris Lenton, the former finance director at CIM. He was made joint chief executive in 2002 with the then education director Heather Davidson before […]
Sara Lee Household & Body Care (H&BC) UK is seeking a marketing director after promoting Julie Baker to general manager of its UK tea and coffee business.
The Co-operative is more than doubling its 12m marketing spend over the next two years as part of a strategy to bring its businesses under the Co-operative master brand.
BMW Group is forming a new corporate and brand development division as part of a restructure following a strategic review of the business. The changes also see the company’s finance chief Stefan Krause become sales and marketing director for the group. The new brand division will be headed by Friedrich Eichiner, who was previously director […]
Caroline Drummond, the Birds Eye Iglo marketing manager of communications, is leaving the frozen food brand just weeks after the departure of marketing director Andy Beattie. It is thought she does not have a job to go to. Birds Eye chief executive Martin Glenn and general manager Anne Murphy are currently seeking a replacement for […]