Why Murdoch is a matter of public interest
Marketing WeekWhenever I hear government officials invoking the public interest I am irresistibly reminded of a snatch from a John Dryden poem: with public zeal to cancel private crimes.
Whenever I hear government officials invoking the public interest I am irresistibly reminded of a snatch from a John Dryden poem: with public zeal to cancel private crimes.
The Government is planning to launch a taskforce to push obesity to the top of the national health agenda, as part of Gordon Brown’s mandate for the next General Election. A date for the election may be announced this week. The initiative, led by Secretary of State for Health Alan Johnson, has already brought on […]
TK Maxx has lost its top marketer Katherine Rose, who is leaving the company two months after the departure of managing director Stephanie Morgan. It is not known if Rose has a position to go to. Rose’s associate vice-president of marketing position and that of managing director remain unfilled. She joined the American-owned retailer in […]
Telegraph Media Group (TMG) has poached the BBC’s controller of digital media Paul Cheesbrough to take on the new role of chief information officer at the media group. He will report to TMG’s finance director Simon Tucker.
Naked has been appointed to handle the £3m communications planning brief for the Government’s new Diploma scheme after pitching against Carat and Universal McCann. The agency joins a slew of shops, including WCRS, Sledge and Lightmaker Tunbridge Wells, appointed by the Department for Children, Schools and Families (DCSF).
BSkyB has appointed Sky Sports News veteran David Ford as managing director of its Sky News Radio division. Ford, who starts later this month, will oversee the launch of a rolling news service on digital radio next year. Sky News and Global Radio are developing the country’s first dedicated 24-hour rolling news service for radio […]
Chelsea Football Club has finalised a deal for club captain John Terry to become the face of Malaysian mobile telecoms provider Celcom. The club, through its image rights division, is the only Premier League side working on image rights for its players outside of its sponsorship partners. Last month Chelsea agreed a similar deal for […]
Fox’s Glacier Mints is sponsoring the &rsquot;family comedy&rsquot; strands on the UKTV Gold and UKTV Drama channels as part of a brand relaunch campaign. The activity is the first broadcast sponsorship by the brand and will be supported by its first advertising in five years.
BT is understood to be reviewing its £65m media buying business just weeks after handing the planning account to Mediaedge:cia. The review is expected to cover broadcast and press buying, held by Starcom, and digital buying handled by Zed Media.
Providers of financial products rely heavily on intermediaries to sell on their products. By devising communications that cement strong relationships with professionals, you can buck negative trends
Will the AA’s merger with Saga see the iconic British motoring brand – which also covers the insurance and financial services sectors – adopt a more integrated strategy? asks Rupi Gohlar
It is doubtful whether advertising even comes near being a critical factor in a political party’s electability. The Saatchis (original version) got closest to it, with “Labour isn’t working”. Never before – or since for that matter – has the ethos of an industry and a political ideology been so congruent. Yet the chemistry between […]
Mass manipulators treat consumers as gullible fools. But the suspicion that greeted research on CSR shows the public shouldn’t be regarded as idiots
Retail staff have a valuable role to play in the success of promotions, so brands would do well to count them in when devising campaign strategies, and get them involved, says Jo-Anne Flack
Technological, social and commercial factors have all helped widen the appeal of the humble voucher to the extent that it is now a vital ingredient in any marketing mix. Richard West reports