Online advertising now has a 15% share of the market, with spend topping £1.3bn in the first six months of 2007, according to figures out this week by industry body Internet Advertising Bureau (IAB). The share means that online has overtaken the direct mail sector, which has a market share of 11.8%.
Mini UK is running a series of events to encourage people to learn a new skill during their lunch hours. The Other Lunch Break campaign, which has been created by experiential agency Momentum and starts tomorrow, runs twice a week for five weeks in London. The BMW-owned marque says it wants to resurrect the lunchtime […]
Five marketing director Jane Scott is leaving the broadcaster without a job to go to. Scott is planning to “take some time out” but will remain at the broadcaster until it confirms it succession plan. It is understood her departure will lead to a shake-up of its marketing and creative services and insight and research […]
BSkyB’s 17.9% stake in ITV restricts competition, according to a provisional ruling by the Competition Commission. The regulator says the stake, bought for £940m late last year, allows Sky to influence ITV strategy and “operates against the public interest”. The commission has also ruled that it will not have an adverse affect on advertising or […]
BSkyB is launching a second entertainment brand called Picnic that will offer broadband, phone and television services. Picnic is aimed at the “value” end of the market and will allow consumers to sign up as many of the three services as they want and in any combination. The launch of the standalone brand confirms speculation […]
BBC Worldwide, the corporation’s commercial arm. It has acquired the iconic travel guides group Lonely Planet. It is hoped that the deal will help to extend the brand around the world and across new media platforms. Judy Slayter, Lonely Planet chief executive, and her management team will remain with the business, which has significant operations […]
The Campbell’s Condensed Soup brand is being axed by owner Premier Foods in favour of Batchelors. The soup range, which was made famous by Andy Warhol’s iconic pop art prints, will carry a “Soon to be Batchelors” label from next week and will be phased out by next March. It is understood that Premier, which […]
Trinity Mirror has shelved plans to sell its Midlands-based titles and its remaining newspapers in the South East. The group has admitted that it made the decision because it failed to attract high enough bids. The news comes as the group presses ahead with the sale of its sports division, which includes the Racing Post, […]
BBC Magazines is launching a fortnightly Robin Hood magazine aimed six to 11 year olds. Robin Hood Adventures will be available from October 10. The magazine will include features about the characters, photo stories and information about weapons and life in the middle ages. Every issue will also have a Robin Hood-inspired cover mount. Toni […]