EasyJet has become the latest budget airline to cross swords with the Advertising Standards Authority (ASA), after it was found to have misled customers over the cost of its flights. The carrier’s Easter sale campaign promised “up to 25% – every seat, every route, every day” for tickets bought between March 2 and March 6. […]
Airfix is to release a series of models featuring animated children’s TV character Shaun the Sheep. The kits, to go on sale in June, will feature Shaun and other characters from the show, including the Naughty Pigs, Timmy the Lamb and sheepdog Bitzer. Shaun the Sheep first appeared in Aardman Animation’s Wallace and Gromit: A […]
Eurostar marketing director Greg Nugent has hit out at brands that jump on the green bandwagon and warned marketers to steer clear of “greenwash”. His comments come as the company marks the first anniversary of its Tread Lightly initiative – designed to reduce Eurostar’s environmental impact, but he has pledged that his company will never […]
Accantia Health & Beauty is poised to reposition its Simple personal care brand with an extensive marketing campaign, including a 3m TV push, which is intended to shift the brand’s strategy towards the central premise of “goodness”.
Lexus has promoted Belinda Poole to run the marque inthe UK. She joined as director this week. Poole, who was previously general manager of operations for Lexus Europe, replaces Steve Settle, who was moved to a new role at parent Toyota at the end of last year (MW December 20, 2007). As director of Lexus […]
Mail Online has launched a beta version of its new Daily Mail and Mail on Sunday website as part of its aggressive plans for growth. As part of the redesign, the site is ramping up its showbiz and women’s sections. The beta site, beta.dailymail.co.uk went live this afternoon (April 16) and it is currently running […]
The Anglo-Saxon worlds supremacy over global advertising is facing a challenge from a new wave of Spanish and South American creativity.
While news of Ian Livingstons elevation to the top job at BT dominated the headlines last week, two marketers were also digesting news of significant promotions.
With the music industry locked in flux as its business model erodes as a result of the rise of digital media, brands are getting into bands as never before, and creating a new kind of “record company”. It is a situation that has led to the creation of companies such as Harvest Entertainment, which act […]
The alcohol industry is likely to come under increased pressure from regulators and lobby groups after it emerged this week that it is increasingly using corporate websites to break the “spirit” of the advertising code. Industry body the Portman Group has issued a new set of guidelines to all its members on the responsible use […]
HSBC is launching a high-profile campaign to attract mortgage customers caught out in the credit crunch crisis, which has seen rival banks hike interest rates and cut products. The move to increase its mortgage business is calculated to capitalise on uncertainty in the financial markets and comes as rivals reduce their lending risks. The bank […]
Boots former UK marketing director Andrew Brent has left the high street pharmacy chain less than a year after being sidelined to a group brand role. Brent was replaced as marketing director for UK retail in July last year by Boots Opticians managing director Elizabeth Fagan, and became group brand director. He joined in September […]
Last-ditch mediation talks between bookmakers and betting shop broadcaster Turf TV have collapsed, making a court battle inevitable. A trial date of April 28 has been scheduled to settle claims of anti-competitiveness and collusion. Last year, Ladbrokes, William Hill, Coral, Betfred and their media rights broker BAGS, launched proceedings in the High Court against Turf […]
Goldfish marketing director Martin White has quit the credit card company following its acquisition by Barclays and amid speculation that the brand will be axed. It is not thought that White, a former Lloyds TSB marketer, has a job to go to. Barclays completed its £35m purchase of Goldfish parent company Discover Financial Services earlier […]
Hyundai Motor Europe has added M&C Saatchi to its roster after awarding the agency the 25m pan-European launch of the companys i10 model.