Thorny issue of measurability opens door to post-click era
Marketing WeekThe changing landscape of interactive media is having a dramatic impact on the way people think about the importance of the click
The changing landscape of interactive media is having a dramatic impact on the way people think about the importance of the click
Fashion e-tailer Oli.co.uk has signed up high street optician Specsavers as its first advertising partner. The majority of the Specsavers advertising on the site will not be traditional Web advertising, although short-term graphical banners are available. It will instead include a range of editorial and product placements, including placing the Specsavers brand in Oli photo […]
New rules tightening the regulation of television and radio programmes that rely heavily on premium-rate telephone services have been proposed by Ofcom as the broadcast industry aims to put a year of embarrassment behind it. The media regulator launched the consultation – its second on the subject in less than a year – last week. […]
Outdoor poster buying specialist Kinetic has retained the British Airways business following an audit. The contract means the poster specialist will book BA’s outdoor advertising, including digital billboards, for the next two years. BA spends about £23m a year on advertising, which is created by Bartle Bogle Hegarty and planned by ZenithOptimedia. Kinetic handles outdoor […]
Harvest Entertainment, a start-up company which partners musicians with brands, has signed up Placebo. It is also understood to be close to agreeing deals with an alcohol brand and a food brand. Placebo, which recently split with record company EMI, is joined by pop group McFly, previously with Universal Music, and Madness, the eighties band […]
Shell has appointed Twenty-six London to its global digital roster following a competitive pitch. The pitch narrowed down 20 large-scale unidentified agencies to a shortlist of eight. Only three made it onto Shell’s roster, with Twentysix taking its place alongside incumbents Iris and Digitas. Twentysix has been hand-ed a wide-ranging brief covering campaign launches and […]
BT’s new consumer chief John Petter has vowed to improve customer service a week after the company was named the worst landline provider in the UK in a customer satisfaction poll. In an exclusive interview with Marketing Week, Petter – who has just been made managing director of BT’s consumer division as part of a […]
Former JWT London creative director Nick Bell is joining Omnicom-owned DDB Europe as international creative director on its Unilever-owned Lipton business. The iced-tea brand spends in the region of £10m globally, but around just £500,000 in the UK, where it remains a niche product. The appointment follows Unilever’s consolidation of the global Lipton account into […]
VCCP Group’s Branded Moments of Truth (BMT) agency has been appointed to develop health awareness campaigns for the East Lancashire Primary Care Trust. The agency’s first work is a responsible drinking campaign launching this week. Entitled “Know Wh…
Holiday company Butlins has signed a licensing deal with Cartoon Network Enterprises to run shows featuring popular cartoon characters at the resorts this summer. The Redcoat-hosted performances will include exclusive animated and video content, and characters in costume. The deal also gives Cartoon Network a presence in Butlins’ on-site stores. The show will be called […]
Blyk, Europe’s first advertiser-funded mobile phone network, has parted company with launch marketing director Jon Fisher (MW last week), as part of a management shake-up, and amid suggestions that the service is failing to hit targets. Fisher’s role came under scrutiny in February, as Blyk announced it was bringing in Virgin Mobile’s Dean Merrion as […]
Former Pizza Hut marketing director David Lundholm has resurfaced at carbon- neutral car-insurance provider ibuyeco. Lundholm has been appointed by the parent company BGL Group to the newly-created role of director. He joins from Aviva, where he was innovation programme director at Norwich Union, and has been briefed to reinforce ibuyeco’s position at the head […]
Price comparison site uSwitch is expanding its product range, as it rebuilds after the loss of four senior executives in the past few weeks. The switching site is launching a life-insurance comparison product on April 17 and two further products, in the insurance and financial services sectors, in May and June. It aims to take […]
Rockstar Inc Energy Drinks has promoted Frank Guernsey to the new role of vice president marketing international, as part of the company’s plans to aggressively grow the distribution of its energy drink, Rockstar, across Europe and establish itself in the UK. The US-based drinks company launched Rockstar in the UK in November last year after […]
Credit crunch takes toll on levels of optimism among marketers