HMV is launching into the second-hand games market by allowing consumers to trade in old games against other purchases. It is part of an aggressive expansion into the games market by the retailer. The new service called Re/Play will launch on Friday (October 24), supported by a heavyweight press campaign. A spokesman says that it […]
London’s Westfield Shopping Centre, the biggest retail outlet in Europe, has put together a multi-million pound, integrated marketing campaign to mark its opening on October 30. Alongside a TV commercial, the campaign will also include partnerships with glossy weekly magazine Grazia – which will edit its magazine live from Westfield – and Associated Newspapers’ Evening […]
PDSA, the UK’s largest veterinary charity, is looking for a marketing director to raise its brand profile. It follows the departure of Jon Bodenham earlier this year. It is not clear if he had a job to go to. Interim marketing director Mike Crosley is overseeing the role until a replacement is found. The new […]
Sharp UK has axed the role of marketing director as part of a restructure of its pan-European business. The company has created four business divisions – consumers electronics, information systems, energy solutions and shared services – as part of its European reform programme. Sharp managing director Paul Molyneux will oversee all divisions, but the changes […]
The British appetite for fine foods from Marks & Spencer may be on a serious decline and its crown as the UK’s biggest clothing retailer by volume under threat from value fashion giant Primark, but M&S refuses to accept defeat. To lure customers back to its stores, M&S is to start selling gas and electricity with the promise of store vouchers (MW last week).
Skoda is repositioning its Fabia Sport model to boost its appeal to the youth market. The model, which was first launched in February this year, will be made smaller,in a bid to better compete with other “supermini” cars on the market. It will also be redesigned to give it a “sportier poise”. Skoda says the […]
Kingfisher Airline, the privately-owned Indian airline, is scrapping plans to appoint a senior UK marketer as it is forced to scale back its international expansion plans. The carrier has axed its Bangalore to London service just weeks after it was launched in September, and has indefinitely postponed the launch of its Mumbai to London daily […]
The addition of Adidas to the growing group of “founder partners” of The O2, underlines the revival of the structure once known as London’s Millennium Dome – one of the nation’s worst public relations disasters. Since it opened in July last year, following a £350m refit, critics have been confounded by the success of the […]
Euro RSCG has lost The Sun’s 9m advertising business, three years after it was appointed. The agency’s exit from the first round of pitches, held this week, leaves WCRS, Red Brick Road and Fallon in the running.
Boost Drinks, the independent drinks company, has appointed Propaganda to its advertising business, ahead of the injection of an additional 30% to its marketing budget next year.
The Direct Marketing Commission is launching a consumer campaign to tackle the glut of direct mail consumers are receiving as financial services companies attempt to capitalise on the economic downturn. The campaign, which will start next month, aims to inform consumers of the role of the DMC as an independent regulator. It deals with complaints […]
Beleagured agency Lowe is understood to have been put on alert by Nokia, as the handset manufacturer considers moving the business into Wieden & Kennedy. Lowe handles Nokia’s NSeries business, worth an estimated £100m globally. It is understood the handset maker is “concerned” about the future of its relationship with the troubled agency and has […]
The Conservative Party is tipped to have appointed Partners Andrews Aldridge to its estimated £4.4m direct marketing business. The appointment follows a pitch, handled by the AAR. It is not known how many agencies were involved. It is understood that Partners Andrews Aldridge, part of the Engine Group, will be tasked with building public support […]
Unicef has appointed digital marketing agency TBG London to develop a series of online campaigns that aim to encourage consumers to continue donating during the credit crunch. It is understood the account is worth about £1m. The agency was awarded the account following a pitch that included incumbent WWAV Rapp Collins. TBG London will now […]
AdMob, the mobile advertising company, is set to increase its sales and marketing force in the UK and US, after securing £9m investment from Sequoia Capital’s Growth Fund. The company, which serves 4.5 billion targeted and personalised ads across the mobile internet each month, is looking to extend its lead in mobile advertising by boosting […]