Month: November 2008

Google and Yahoo! partnership to be scaled down

Marketing Week

Google and Yahoo! are planning to scale back their proposed advertising partnership in an effort to appears the US regulators. The two companies have suggested reducing the deal to just two years and offering advertisers the opportunity to opt-out of the tie-up. The deal, which was due to start last month, is still under investigation […]

Associated Newspapers promotes Gorman to Mail ad director

Marketing Week

Associated Newspapers has promoted Rosemary Gorman to the new role of deputy advertising director for Mail Newspapers. The move is part of the ongoing restructure of the publisher’s senior and commercial teams. Gorman was previously advertising director for the Evening Standard and she will be replaced by Simon Davies, currently advertising director for The Mail […]

PepsiCo to scrap PJ Smoothies

Marketing Week

PepsiCo is scrapping the PJ Smoothies brand at the end of the year and will increase its focus on its Tropicana Smoothies brand. It is the second high-profile smoothie brand to be hit by rising costs of raw ingredients and flagging sales. The decision to scrap the PJ Smoothies brand comes just a year after […]

Carat bags eBay Christmas media work

Marketing Week

EBay has appointed Carat to its media planning and buying account without a pitch. The Aegis-owned agency is already working on a pre-Christmas ad campaign for the online auction brand. A spokesman for eBay confirms the appointment but says it covers a specific Christmas brief only, with the campaign to run online and in print. […]

DMGT considers bid for Independent newspapers

Marketing Week

The Daily Mail and General Trust, the publisher of the Daily Mail and The Mail on Sunday, is considering an acquisition of The Independent and The Independent on Sunday, according to reports. It is not clear what stage the discussions are have reached. The future of the Independent News & Media titles have long been […]

Government launches graphic road safety ads

Marketing Week

The Department of Transport is launching a 2.6m ad campaign aimed at highlighting the dangers of not wearing a seatbelt. The TV ads will launch tonight (November 3) and feature graphic images of people’s internal organs damaged in a road accident.

BBC too commercial, say advertisers

Marketing Week

An overly commercial and competitive BBC unfairly restricts access to audiences, says the Incorporated Society of British Advertisers. The industry body has made the comments ahead of the start of the Commons Culture of Committee inquiry into the commercial operations of the BBC. The inquiry by the House of Commons Culture, Media and Sport Select […]

Miller Beer to be pulled from the UK market

Marketing Week

Miller Beer will be pulled from the UK market at the beginning of next year because it is “no longer viable”. It follows a decision between Miller Brands UK and Scottish & Newcastle, which brews, markets and distributes the brand, to end their agreement. A S&N statement says: “The decision to withdraw Miller Beer follows […]

BSkyB linked to 450m bid for Tiscali

Marketing Week

BSkyB is understood to have tabled a 450m indicative bid for broadband company Tiscali’s UK business. The move leaves the satellite company in exclusive talks to acquire Tiscali after rival bidder Carphone Warehouse walked away from the auction.