Consumers view advertising as a helpful way to find out about new products, while few feel there is any need for stricter Government control over advertising. The findings are according to new YouGov research commissioned by the Advertising Association. The survey reveals that 64% of consumers find advertising a good way to learn about new […]
Microsoft and LG Electronics have signed a deal that will see them collaborate on mobile technology. The two companies intend to align their mobile strategies in the face of growing competition in the sector. The agreement will see the two companies work together on research and development, marketing, applications and services in converged mobile devices. […]
Panasonic, the consumer electronics company, is understood to be in serious discussions to acquire Sanyo Electric. If the deal goes ahead it would see the combined company would leapfrog Hitachi to become Japan’s largest electronics group. It is reported that the two companies have already reached a preliminary agreement, but Panasonic has denied that a […]
MySpace has agreed a deal with MTV Networks to replace pirate footage of MTV shows with a series of revenue-generating ads. The social-networking site is piloting new anti-piracy software, which will track copyright-infringing footage and replace the video with a series of ads relevant to the clip. As part of the deal, footage from any […]
RadioCentre, the industry body for commercial radio, has appointed Camelot chief executive Dianne Thompson as non-executive chairman. She takes over from industry veteran Paul Brown, who is stepping down at the end of December. Brown, who was previously chief executive of the Commercial Radio Companies Association, has been involved in the industry for 30 years. […]