ITV will merge its online operations into its main TV business, with the combined assets to be headed by Peter Fincham, ITV director of TV, channels and online. The change comes as the group reported a 2.5% fall in advertising profits for the three months to September 30. As part of the restructure, Jeff Henry, […]
Five is set to launch on Freesat, the free-to-air digital satellite TV service, on November 18. The broadcaster will be the last of the terrestrial channels to join the Freesat platform. Five will automatically be added via viewers’ Freesat digital boxes or integrated TVs, without subscribers having to re-tune any settings. Freest managing director, Emma […]
The Internet Advertising Bureau has appointed Jonathan Mew, a former head of marketing at Orange, as its first head of mobile. He will be responsible for promoting mobile marketing to advertisers and agencies.
Diageo is launching its biggest ever global marketing campaign for Baileys liqueur, as it looks to drive the brand’s growth over the festive season. The £25m “Listen to your Lips” campaign will invite consumers to “follow their desire” for the brand. In the UK, Diageo will spend £4m on the campaign – a 30% increase […]
Next, the fashion retailer, has reported a 4.4% decline in sales for the fourteen-week period to November 1. It is also predicting falls to continue into next year, as shoppers tighten their belts. Sales in its 334 retail stores increased by 0.3%, and its mail order business, Next Directory also saw a 2.1% increase in […]
Southern Electric, Gala Bingo and their charity partner Sue Ryder Care have launched a campaign aimed at helping consumers save money, energy and CO2 emissions. A road show has kicked off with a giant replica energy efficient light bulb travelling around the UK. The “Go green and save money” campaign, created by Complete Media Group, […]
Disney Channel UK and Character Options, the toy licensing company, are launching a pre-Christmas push behind the Hannah Montana range of products. It will encompass on-air and online marketing activity. Character Options, the licensee of the Hannah Montana range, will have a series of sponsorship idents highlighting the products on the channel. The idents will […]
Nokia UK has appointed former GlaxoSmithKline marketer Mark Loughran as general manager following the promotion of Simon Ainslie. The announcement comes on the same day that the handset manufacturer announced plans to scrap 450 jobs. Nokia UK managing director Simon Ainslie is moving to a new global position of vice president retail and customer marketing. […]
Boots is celebrating the art of shopping for secret Santa in its new Christmas ad. It will focus on the time and effort that women put into choosing gifts in contrast to their male workmates. The ad, created by Mother London, features the recent single by the Sugababes, Girls, which samples the “Here Come the […]
BSkyB and Virgin Media have ended their 20 months stand-off after signing a new channel carriage agreement and agreeing to drop legal proceedings against each other. The agreement means Sky’s “basic” channels – including Sky One and Sky News – will return to Virgin Media’s cable platform. The deal comes as both Sky Media and […]
Freesat is launching its biggest advertising campaign to date in the run-up to Christmas. The campaign, which breaks today, will highlight the satellite TV service’s subscription-free high-definition channels. The service, a joint venture between BBC and ITV, will also highlight Freesat Plus, its digital TV recorder. The campaign breaks a week after BSkyB launched a […]
Entertainment retailer HMV has appointed Lexus (GB) marketer Matt Button to the newly created post of head of customer relationship marketing. He will report to HMV marketing director Graham Sim. Button’s responsibilities will include the development of a “next generation” CRM strategy that brings together both hmv.com and the company’s new rewards schemes to support […]
VisitLondon has promoted deputy chief executive Sally Chatterjee to the top role on an interim basis. She takes over as chief executive tomorrow (November 5) after James Bidwell decided to step down earlier than planned. Bidwell announced in September that he planned to leave the tourism body in the New Year. He had been with […]
comparethemarket.com has retained VCCP to handle its 20m advertising account. The agency won the business after a final pitch against Beattie McGuinness Bungay.
Nokia is axing up to 450 jobs across sales and marketing as part of a reorganisation of the company. The move comes after the handset maker reported a 5% decline in third quarter sales across Europe last month. Nokia says the decision to reduce its Markets unit, which oversees its supply chain, sales and marketing, […]