Hyundai in World Cup content push
Sarah VizardHyundai is “stepping up” its social media strategy for the World Cup as it looks to engender loyalty among football fans by creating content that brings the experience of Brazil to Britain.
Month: June 2014
Coke eyes another sales boost after bringing back ‘Share a Coke’
Russell ParsonsCoca-Cola is bringing back its ‘Share a Coke’ marketing campaign next month after last year’s debut helped lift sales and consumers’ perception of the brand.
Shoppers ‘using less cash than ever’ as they embrace digital shopping
Sarah VizardCash use has dropped to its lowest ever level as the rise of contactless payments and self-service tills, as well as marketing initiatives to promote their use, boosted debit card sales, according to a report.
The marketers’ game plan to scoring big at the World Cup
Seb JosephMarketers and sponsorship experts reveal the opportunities and challenges for integrating branded World Cup content to strike gold in Brazil.
TfL eyes bigger payday from next cycle hire sponsor
Russell ParsonsTransport for London (TfL) will ask the next sponsor of its cycle hire scheme to pay more than the five million a year Barclays paid.