Livestreaming is key to building authenticity
Ben DavisLivestreamed events, such as Nike’s recent #Breaking2 record attempt, represent a big opportunity for brands looking to be seen as authentic.
Livestreamed events, such as Nike’s recent #Breaking2 record attempt, represent a big opportunity for brands looking to be seen as authentic.
With new data protection laws coming into force next year and machine learning gaining pace it is time for marketers to get up to speed with developments in AI.
The digital customer experience is becoming as important a differentiator for brands as product and price.
Ben Horowitz of venture capital firm Andreesen Horowitz has outlined four ways to change culture.
Digital methodologies such as ‘agile’ are making the leap to other business functions, which means the writing is on the wall for marketers – on brightly coloured Post-It notes.
As a marketer in digital, the word ‘personalisation’ might conjure up thoughts of cookies and triggered email. But what does it mean in luxury automotive for Aston Martin.
Sam Fay, SVP Global Brand Strategy at Guinness World Records talks to us about diversifying the business, the importance of social media and video to the brand, and dealing with declining book sales.