Liverpool names chief commercial director
Seb JosephLiverpool FC owners Fenway Sports Group (FSG) has named Billy Hogan as the club’s chief commercial director with a brief to boost the value of the global sports brand.
Genius Foods readies biggest ever campaign
Seb JosephGenius Foods, the UK’s largest gluten-free food manufacturer, is to launch a marketing campaign to extend the brand’s appeal to health conscious consumers in a bid to make it products more mainstream.
Top five quirky Jubilee brand tie-ups
Seb JosephThere’s no shortage of brands jumping on the Queen’s Diamond Jubilee bandwagon. From Jubilee themed spaghetti to beer, at Marketing Week we’ve seen a host of brands looking to exploit the patriotic frenzy that is expected to envelope the nation come June.
Diageo bids to make Johnnie Walker more accessible
Seb JosephDiageo is launching a marketing campaign to position its new Johnnie Walker Gold Label Reserve variant as a whisky to be consumed in “high-tempo social” environments in a bid to attract new drinkers to the category.
Greene King set for Jubilee celebrations
Seb JosephGreene King is looking to tap into the patriotism that will swell from the Queen’s Diamond Jubilee and the London 2012 Games this summer with the launch of the ‘Love GB’ promotion.
Sainsbury’s Brand Match ad banned.
Seb JosephA Sainsbury’s TV advert promoting its Brand Match price pledge has been banned for being misleading following a complaint from rival Asda.
Carling taps into Jubilee excitement
Seb JosephMolson Coors is to provide 300,000 bottles of Carling to street parties celebrating the Queen’s Diamond Jubilee this summer as part of a wider multi-million pound branding campaign.
Alcohol chiefs defend sports sponsorship activity
Seb JosephAlcohol chiefs have defended their sponsorship of sports events, claiming that brands have played a important role in the development of grassroots sports across the UK.
‘Core fans key to football marketing strategies’
Seb JosephFootball clubs should focus the majority of their marketing efforts on core fans and not chasing the “quick buck” available from sponsors’ overseas interest in the Barclays Premier League or risk damaging the long-term interests of the brand, according to a Manchester United exec.
Green & Black’s readies major push for £8bn premium market
Seb JosephKraft is preparing to launch its biggest ever marketing push for its Green & Black’s organic chocolate brand as it looks to exploit the growing popularity of premium chocolate.
Man U named world’s top football brand
Seb JosephManchester United has been named the world’s most valuable football brand for the second successive year, while city rivals and Barclays Premier League champions Manchester City have broken into the top ten leading teams for the first time, according to a study.
Gaymers to get new look
Seb JosephGaymers is introducing the ‘Live it Louder’ strapline and revamping its packaging in a bid to revive flagging sales.
E.on switches to community sponsorship strategy
Seb JosephE.on is overhauling its sponsorship strategy by switching its backing to community events across the UK as part of its wide-ranging review of its communications approach.
Sponsors ready Champions League activity
Seb JosephUEFA Champions League sponsors Sony, Ford, Heineken and Adidas are launching marketing activity to exploit their backing of the tournament ahead of tomorrow’s (19 May) final between Bayern Munich and Chelsea.
Allianz launches Champions League campaign
Seb JosephAllianz is to launch a marketing campaign to promote its title sponsorship of the stadium that will host the UEFA Champions League final this weekend after all non-sponsors of the tournament were forced to remove their branding from the venue.