I couldn’t agree more with Lucy Handley (‘Every little bit of quality helps’). Following the horsemeat scandal it’s unlikely the cost of food at supermarkets will be coming down any time soon and shoppers may well feel the need to trade up in quality. That would be an extra cost for households already buying 4 […]
Too many customers and not enough product. It’s the kind of problem that every brand manager dreams of. But for bourbon brand Maker’s Mark, it’s become a nightmare.
Well done Thinkbox and Lara O’Reilly for highlighting the absolute necessity for brand marketers to stop trying to use outdated, ineffectual and pointless methods of creative prediction that shackle their agencies to the ‘mast of mediocrity’ and deprive their shareholders of substantial additional value.
It was really refreshing to read Mindi Chahal’s positive story on the high street last week. It has been a tough start to 2013 for many as the high street’s evolution gathers pace, and it was good to hear that brands harnessing their customer relationships in ever more creative ways are those enjoying success.
I’d better warn you now. Some of this column is going to get a bit philosophical. And parts of it may even be ripe for an appearance in Private Eye’s Pseuds Corner. But bear with me.
I’d forgotten how much I’d missed Terry Leahy until he turned up on Desert Island Discs this week.
I applaud the Advertising Association and Deloitte’s effort to prove the value of the industry to the UK economy.
The optimism held by Michael Barnett regarding the possible impact of the draft EU Data Protection Regulation (DPR) on businesses that use one-to-communication to drive sales is dangerously misplaced. The DPR poses a very real threat to our industry and the UK economy, so we can’t afford to slip into complacency, cross our fingers and hope for the best.
It’s feeling quite gloomy on the British high street. The Christmas boom is over and late January tends to be the time when the effects of recessionary consumers and increased competition takes its toll on formerly big brands that discover they are unable to carry on.
With marketers busy implementing 2013 plans and with all indications that social media will be higher on the agenda than ever before, it was interesting to read about Nike’s move to bring its social media management in-house.
With approval levels of 31 per cent and a stream of headlines detailing their fractious relationship, David Cameron and Nick Clegg’s joint appearance at the UK Coalition Government’s half-term review on Monday was always likely to be tense.
A story in the Wall Street Journal last week detailed the recent partnership between Facebook and Walmart. Both brands are big, formidable and have also been the victim of strong competitive pressure in recent years.
Having come from artist management, label and music production (Sanctuary Group) as well as a major label (Sony Music, Europe), now working for marketing agency Anomaly, I thought I would add some thoughts to your article The Sound of the Crowd.
As last weekend’s protests by tax campaigners show, Starbucks still has a long way to go to rescue its brand.
I was surprised to read that 70 per cent of chief executives have lost trust in marketers to deliver campaigns with proven ROI.