Glenryck Pilchards has ended its 12-month search for an agency by appointing McCann-Erickson to its estimated 3m account. The South African company shortlisted McCann-Erickson and M&C Saatchi last August. The then SP Lintas agency resigned the account because of potential conflict with its Birds Eye business after only four months. The decision on selecting an […]
RJ Reynolds International is launching an estimated 40m pan-European push through McCann-Erickson for its Camel cigarette brand. The push will run in more than seven countries. An amended version will be used in the UK where tighter restrictions exist and where Camel holds less than one per cent share. The new work is a departure […]
Shampoo maker Wella has appointed Heather Cooper as head of its marketing department. She takes the title of marketing group manager and will oversee the marketing of all the company’s shampoos, conditioners, and colouring and styling products. Cooper takes over from Marian Conn, who held the post for a year and has now moved to […]
Lowe Howard-Spink is to form a global media buying operation with its Interpublic sister agencies, Western International Media and Initiative Media. The new operation, which was revealed during the centralisation pitches for Lloyds Bank/TSB this week, is provisionally called Western Media Europe. Ironically it follows the end of negotiations with the CIA Group, one of […]
A total of 25 applications were made for the new London FM radio franchise yesterday (Tuesday). Front runners for the franchise are Xfm – the three-time applicant which has the backing of promoter Harvey Goldsmith and Luxembourg media giant CLT – and Festival Radio, which is backed by EMAP and Time Out. Both applicants are […]
Mars-owned Pedigree Petfoods is reformulating its struggling flagship Whiskas catfood with the aim of making its petfood flavours appear tempting to human tastebuds. Industry insiders say the cans of Supermeat, Fine Cuts and Select Cuts will appear later this year with updated flavours which will sound more appetising to shoppers, if not their cats. The […]
The Government has executed a U-turn on its support for a controversial scheme to allow advertisers to advertise directly to children in schools. The shift in position coincides with a rebuke for a McDonald’s franchise in Northern Ireland for sending direct mailers to schoolchildren inviting them to “come and see Ronald McDonald”. A complaint to […]
The poster industry’s biggest players are chasing Manchester City Council’s property advertising rights in a pitch that could change the face of the poster industry. Manchester has put the rights to build poster sites on its property out to tender. Maiden Outdoor, More O’Ferrall and Mills & Allen are all fighting for the contract, which […]
Microsoft is moving into multimedia. Despite the fact that advertising returns are unimpressive, the Internet is proving an attractive investment to a range of companies because of its immeasurable potential.
Bass Taverns staked heavy investment in its pubs for Euro 96, forking out hundreds of thousands of pounds to install giant TV screens and video projectors. Unfortunately for the pub-goers at one hostelry in South London, all the excitement of England against Germany got the better of the expensive equipment. Some 50 drinkers were standing […]
The use of classic characters from books, comics and films in sales promotions is growing, and can bring significant exposure both for the characters themselves and for the products they are linked with.
Allied Domecq is putting videophone technology into its pubs to allow customers to chat to each other up while they are miles apart. Xchange, a new system employing cameras, video screens and microphones, is being put into Allied Domecq Leisure’s Firkin and Scruffy Murphy’s pubs this week. A dating game, Lust In Space, will allow […]
Cadbury is preparing to unveil a new countline called Fuse in what is tipped to be the biggest confectionery launch for years. The project is shrouded in secrecy, after a clampdown from the company. Trade insiders blame this on suspicions of leaks to rival Nestlé Rowntree, which in Cadbury’s view knows too much about the […]
The Telegraph’s Enterprises Division is launching a new kind of club in September to capitalise on its readers’ interest in golf. The club, to be called The Golf Network, will be advertised in the newspaper and followed up by a direct mail campaign. For a membership fee, readers get access to special prices on green […]
Travel agent Going Places is pre-empting expected criticism of the travel industry from the Office of Fair Trading by revealing its connections to tour operator parent Airtours. The UK’s second biggest travel agency chain will for the first time put up posters in all its branches telling consumers that they will first be recommended an […]