Midland head of card development to quit

Marketing Week

Midland Bank’s head of group card development, Ken Howes, is leaving next month. A Midland spokesman says Howes is going to work at the London office of US consultancy Edgar Dunn as a partner. He was involved with the Mondex trials in Swindon, Internet development and new technology payment systems. He is unlikely to be […]

Billy Connolly poised to take star role in BT push

Marketing Week

BT is on the verge of signing up Scottish comedian Billy Connolly to star in its TV advertising campaign. But BT claims he will not be replacing Bob Hoskins. BT’s advertising manager Sholto Douglas-Home says: “We are looking at introducing other ‘guides’ alongside Bob Hoskins but he is not being replaced.” Connolly is believed to […]

Incentive World lures big names

Marketing Week

The first Incentive World Show has attracted 75 exhibitors. The event which takes place from February 20 to 22 at Wembley Exhibition Centre. Household names signed up by organiser Avenue Exhibitions include Next Retail, Kodak, Kingfisher, Samsonite, Berol, Garrard, Wedgwood, Sainsbury’s, Stuart Crystal and Burberrys Incentive Services. Buyers who pre-register for complimentary admission also get […]

ORANGE APPEAL

Marketing Week

Orange has always had a reputation for breaking the mould in its products and advertising, so it was no surprise when the company became official sponsor of the colourful Cirque du Soleil in London. Jeremy Thwaites reports on an innovative campaign Since the launch of Orange in April 1994, the battle among airtime providers has […]

STREETS AHEAD

Marketing Week

A north London newspaper recently ran a story – headlined “Horrified mother’s cutting comment” – in which an angry local mother whose child used a pair of scissors distributed as part of an unsolicited mailshot to give himself a haircut. The scissors were sent out to underline a cable TV company’s advertising, based on the […]

Sponsors warned about their legal liability

Marketing Week

Sponsors risk being held liable for the events they sponsor, leaving themselves open to multimillion-pound lawsuits, delegates were told at a conference in London yesterday (Tuesday). Too few enter into deals with adequate contracts and legal cover, warned Warren Phelops, head of the sports law group at solicitor Nicholson Graham & Jones, in his address […]

Alcopop’s future hangs in balance

Marketing Week

Being a firm believer in high journalistic standards, the Diary thinks that giving balanced coverage of issues is essential. But last week, the BBC took the issue of balance to new extremes. The Diary was asked to take part in a round-table discussion on Radio 5 Live’s Drive Time programme about alcoholic colas and lemonades, […]

SUPERIOR JEANS

Marketing Week

Strong advertising has put Levi-Strauss way ahead of its rivals and given its 501 brand cult status. Michele Simpson finds out where this leaves its competitors and what they are doing to win a share of the market

Carlsberg-Tetley axes 6m Tuborg Gold campaign in strategy rethink

Marketing Week

Carlsberg-Tetley is ditching its 6m relaunch for premium lager brand Tuborg Gold. A source close to the company says: “Carlsberg-Tetley has withdrawn all marketing for Tuborg Gold, including promotion, distribution and production. The brand is still being supplied to pubs which request it, but otherwise it has been withdrawn.” A spokesman for C-T concedes that […]

Virgin Radio in sales arm rejig

Marketing Week

Virgin Radio is to restructure its sales department following the appointment of Kathryn Jacob, former agency sales director at IPC Weeklies magazines group, as sales director and the subsequent resignation of sales controller John Quinn. Jacob takes on a role left vacant since the promotion of John Pearson to managing director last year. Quinn, who […]

CAM misleads on commonality

Marketing Week

The latest Prospectus from CAM (Communication Advertising & Marketing Education Foundation) tells students that in light of Europeanisation “as Wales is to England so UK is now to EU”, and that the “home market for the UK’s goods and services

Research gels at Rowntree’s

Marketing Week

May I set the record straight concerning research into Rowntree’s Fruit Pastilles, “In search of the perfect fruit pastille” (MW January 12 ). Had Iain Murray contacted us before writing his article, we would have told him that our Research and Development Centre in York is involved in research into food ingredients in partnership with […]

GrandMet Foods marketing and commercial chiefs move

Marketing Week

GrandMet Foods Brands commercial director Tony Mair and marketing director Clive Whittaker have both moved. Whittaker joins NFC Moving Services as group marketing director at the end of March. Mair has been promoted within the Grand Met Group, but the company refused to give details. Mair will be replaced by Martin Jamieson, formerly commercial director […]