Restrictive legislation is all very well in theory, but in practice, as has been demonstrated by the Loi Sapin’s effects on French media agencies, it can be very bad for business. John Shannon is president of Grey International.
Sponsorship can be a great boon for companies looking to enhance their image, but recent cases have highlighted the dangers of being too closely involved in events that go wrong or lead to fatalities.
Whitbread is planning to ambush the Carlsberg-sponsored Euro 96 football championships with the relaunch of its standard Heineken lager. It will be repackaged, and promoted, with a new advertising campaign. The Heineken initiative is the more audacious because Carlsberg – one of Heineken’s principal competitors – is itself planning to use Euro 96 as the […]
Ogilvy & Mather has won the 1m-plus Severn Trent water company account with a brief to persuade customers to save water in the face of continuing shortages.
Delegate numbers for meetings and conferences have fallen over the past two years, but events are going on for longer, according to research from the Meetings Industry Association. The UK Conference Market Survey 1995 found that most conferences are for between 51 and 100 delegates, take place over one to two days and that there […]
The veil of secrecy around media mergers and takeovers makes it hard to discover what deals are being cooked up, says Nick Higham, BBC TV’s media correspondent.
George Pitcher is joint managing director of media consultancy Luther Pendragon.
Confex ’96, the annual conference and exhibitions show, opens its doors at Earl’s Court 2, London, from February 27 to 29. More than 1,000 companies from 70 countries worldwide are exhibiting. Minister for Tourism Lord Inglewood will be opening the event, which is now in its 14th year. This year’s show will have colour-coded areas […]
Legal & General’s first director of marketing, Paul Hopper, and Helen Matthews, head of brand, advertising and communications, are leaving the insurance giant.
There is competition in the conference field between hotels, purpose-built centres, and older buildings such as converted stately homes. Each has advantages which it is trying to exploit to win a greater share of business.
As battles break out in the field of sun protection, British men are fighting to hang on to their brain cells and semen
High street chain Woolworths has been hit by the third top-level exit in three months, with the departure of head of advertising David Root. The store has also just lost advertising and promotions controller Andrew Fryatt. Root left at the beginning of this month to “take a trip around the world” and Fryatt is leaving […]
Legal & General’s first director of marketing, Paul Hopper, and Helen Matthews, head of brand, advertising and communications, are leaving the insurance giant.
Hello! has become the UK’s best-selling upmarket women’s magazine in the latest Audit Bureau of Circulations figures. Hello! achieved a circulation of 494,803 in the July-December ABCs. This is its highest ever sales figure and took the magazine above the long-time leader of the glossy magazine market, Good Housekeeping. Good Housekeeping fell 5.8 per cent […]
Pharmaceutical companies are developing customer databases as their brands lose out to own-label and generic prescription health products. Manager of the health sector at ICD Marketing Services, Alyson Jackson, says every major pharmaceutical company in this country is investigating sampling programmes and building databases to promote those products which can be sold without prescriptions over […]