McCann-Erickson has picked up the 1m UK Marriott Hotel chain account from FCB Advertising. The switch follows the agency’s success in the US, where McCann won the account in February. FCB retains the business across Europe but is now likely to come under pressure from McCann as a result of the UK win. It is […]
The huge choice in TV and other media means today’s cynical youth is empowered to switch off or over to avoid ads
Sony is launching a range of widescreen televisions in the UK with a 2.5m advertising campaign through agency BMP DDB Needham. The push, which breaks at the beginning of November, shows a man experiencing an “out of body” sensation. He is seen falling through the sky seated in his armchair, narrowly missing an aeroplane on […]
Scottish Courage marketing director John Nicolson is understood to have picked his new-look Edinburgh-based marketing team. According to sources close to the company, Nicolson has trodden a careful line between the Scottish & Newcastle and Courage marketing departments in making the appointments. It is believed Courage group marketing controller for lagers Simon Rhodes will head […]
Most people would confuse Frank Lowe with Martin Sorrell at their peril. The staff of the Lowell Hotel in the heart of Manhattan evidently enjoy living dangerously. At 4.30am, the insomniac Sorrell was making yet another international phone call when what should slip under his door but Lowe’s faxed American Express bill; in an envelope […]
German haircare and cosmetics group Wella is planning to add two board-level marketing posts to help reverse its fortunes. The international company, whose UK brands include Shockwaves, Silvikrin, Vosene and Wella Color, will appoint two marketing specialists, one in retail marketing and one in marketing to hair stylists. The new changes are part of a […]
Your feature “Passage to India” (MW October 20) might mislead companies thinking of entering Indian markets. Yes, there are vast numbers of people with middle-class aspirations, but it is a mistake to target only those who live in Bombay, Calcutta, Delhi or the 20 other cities with more than a million inhabitants. The important point […]
Butterfield Day Devito Hockney has won the 1m-1.5m Ideal Standard account and aims to produce press work for the bathroom and toilet manufacturer early next year. The company was formerly with Group X. BDDH was appointed after Ideal Standard asked it to work on a project earlier this year, along with a number of other […]
Greg Dyke emerged victorious from the Channel 5 franchise contest. So what treats are in store for us now?
In reply to Angela Tillcock’s letter (MW October 20) about our pornographic in-house magazine cover I hold my hands in the air and acknowledge we screwed up. The plan in changing our catalogue from A5 to A4 format was to get away from the “pile it high, sell it cheap” image and give it a […]
The name of brand specialist outfit CLK is reverberating in high places. The company happens to share a similar telephone number to one of the nation’s great film directors. The number is in fact just one digit out from that of Michael Winner, the Sunday Times’ restaurant critic extraordinaire and director of masterpieces such as […]
The cable industry’s joint marketing initiative finally gets the green light
Daewoo decided to play to its strengths and steer clear of ‘fantasy’ advertising when preparing for UK launch. Its aim was to position itself as a customer-focused car maker that would appeal to a public with an ingrained suspicion of car deal
Accused of complacency and under pressure to boost ratings, ITV has reluctantly accepted the need for a marketing strategy to win and retain viewer loyalty. Marketing Week asked three industry players to give their overview and to offer advice
BYLN: by Jon Rees