The Marketing Week – 1/2/2013
Josie AllchinWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
ITV has extended its TV contract with Formula 1 until 2010 in a deal thought to be worth &£150m over five years.
T-Mobile is launching what it claims is the UK’s largest-ever taxi advertising campaign across London and Birmingham, starting this week. The mobile giant will hire space on over 60% of branded taxis in Birmingham, and more than a third in London. The campaign, which features a total of 690 taxis across the two cities, will […]
There is something ineffably smug (though sadly by no means unique) about Marks & Spencer’s reaction to the Sudan 1 carcinogenic dye scare. After withdrawing 16 affected products from its shelves, it trumpeted its achievement with the words: “We are very proud that we managed to remove them so that customers did not have to […]
Mobile phone operator 3 customers bought more than 1 million songs and music videos last month, making it the second biggest source of digital downloads after Apple’s iTunes.
Media Steps, the failed outdoor advertising specialist, has sold its two operating businesses for £1, marking the end of its efforts to sell ad space on steps in train stations and sports stadiums.
Radio 1 is replacing breakfast show DJ Sara Cox three months before her contract runs out. Chris Moyles will take over the show in January and Cox will present Moyles’ afternoon show.
Marc Bolland will join Marks & Spencer as its new chief executive on 1 May.
The Diary is pleased to put the record straight on a misleading story printed last week. We stated that Ben & Jerry’s ice cream had become the first national brand to advertise on cows. The idea was in fact used 13 years ago, as pointed out by David Beadle, media development director at Arc Advertising’s […]
Reckitt Benckiser (RB) is planning to rebrand its Finish 3-in-1 Total dishwasher tablets as Finish 3-in-1 Brilliant this year. The move coincides with the current blitz in the dishwasher tablets market. This month RB is adding an orange variant to the range, in an attempt to cash in on consumers’ fascination with the degreasing properties […]
Welcome to The Marketing Week, your guide to the good, the bad and the downright bizarre marketing highlights of the last seven days.
Million-2-1, the mobile phone lottery, has shortlisted three agencies to work on the launch of its charitable lottery for the NSPCC.
Gaming company Million-2-1 is searching for a media buying and planning agency for its £1m account. The company has appointed Ian Milligan, former sales and marketing director of Camelot, as its commercial director. Milligan will oversee the hunt for the agency and says he expects to make a decision by the end of September. Iris […]
Scottish Courage has signed up Australian model Mimi MacPherson, younger sister of supermodel Elle “the body” MacPherson, as the new face of Foster’s Formula One sponsorship . MacPherson will replace Kelly Brook, who spearheaded the brand’s sponsorship of last year’s F1 championship and is now a presenter on the Big Breakfast TV show. MacPherson has […]
Radio 1 is replacing breakfast show DJ Sara Cox three months before her contract runs out. Chris Moyles will take over the show in January and Cox will present Moyles’ afternoon show.
Warner-Lambert is launching a commercial for Listerine mouthwash featuring comedian and actor Keith Allen. The 1.9m ad, through J Walter Thompson, portrays Allen as a winged tooth fairy who gets frust-rated with the power of Listerine. Listerine’s first commercial for two years begins its three-month run on Monday May 12. It is directed by Trevor […]
The BBC has put its 1.3m advertising account for Radio 1 out to pitch after parting company with St Luke’s, although it says the agency will remain on its roster. The corporation has shortlisted Fallon McElligott and Circus to pitch for the business. Fallon is a top US agency which set up an office in […]
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
I am never sure whether to be angry or depressed when I read about marketing communications at the moment. So much of the discourse on planning and executing communications strategy just seems to be wrong to me.
Experimental research carried out by the Rotterdam School of Management, Erasmus University has found that while both sexes develop customer loyalty, men tend to be more loyal to a company or brand, while women value personal relationships.