Disney, British Gas, Beyond Meat: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Our humble columnist spent Christmas in his underpants watching Netflix, but that doesn’t mean he wasn’t thinking about brands. This week, the fascinating whodunnit centres on the last-minute renaming of one of the holiday season’s most successful films.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Having won over marketers with its subtle approach to branding, McDonald’s new campaign scores high on brand recognition and short-term sales potential, according to effectiveness firm System1.