As custodians of the brand, marketers have a critical role to play in implementing purpose across organisations, says co-founder of brand substance agency Given London and former CSR manager at The Body Shop, Becky Willan.
Having worked at Tesco for over 10 years as a supply chain director, Bruno Monteyne is now one of the UK’s most respected retail analysts. He tells Marketing Week why marketing, which he describes as a “critical” business function, needs to become more clearly defined.
Following his recent appointment as UK and Ireland managing director, Ronan Harris shares his views on marketing and its role within the internet giant as part of Marketing Week’s ‘View From The Outside’ series.
As part of a new Marketing Week series called ‘View From The Outside’, Andy Briggs shares about his view of marketing, and why marketers should help the rest of the business think about customers “in the right way”.