Nestle launches augmented reality cereal boxes
Lizzie GoodmanNestle has transformed over 26 million Nesquik, Honey Stars and Cookie Crisp cereal boxes into 3D augmented reality video games.
Nestle has transformed over 26 million Nesquik, Honey Stars and Cookie Crisp cereal boxes into 3D augmented reality video games.
H&M is to launch its first mail order catalogue in the UK to complement its recently introduced ecommerce site.
The Direct Marketing Association (DMA) has elected Scott Logie as its new chairman.
It is estimated that 5.2 million pieces of direct mail will be sent to the deceased this December, according to suppression service Millennium, causing damage to a brand’s reputation.
Absolute Radio has signed a summer long sponsorship deal with Swiftcover.com that will offer listeners the opportunity to host a festival in their own garden.
Dragon’s Den star Levi Roots is to launch a free concert to promote his range of Chilled Caribbean Meals.