Month: May 1995

Patronising the patrons

Marketing Week

Why do companies insist on offering condescending advice on everything from skincare to gardening? Credit us all with a little more common sense, says Virginia Matthews

Top Burger King post for Smith

Marketing Week

Fastfood giant Burger King has appointed Samantha Smith as head of marketing UK, giving her the same role that she held at rival McDonald’s until last October (MW October 21 1994). Smith replaces Pat Griffin, who left the company to join a management consultancy earlier this year (MW April 7). It is understood Griffin disagreed […]

Can NHS Lotto hit the jackpot?

Marketing Week

Tabloid exposés of supposedly anonymous winners; churchmen denouncing the work of the Devil; retailers grumbling about lengthening queues (while raking in the money); scratchcard-game frauds; and a national furore over the purchase of the Chur

Liptonice backers forced to rethink product range

Marketing Week

One year after launch, iced tea brand Liptonice is going back to the drawing board as its backers, PepsiCo, Brooke Bond and Britvic Soft Drinks, admit they got the formula wrong. Industry sources say the sparkling soft drink has been reformulated and the packaging redesigned for a relaunch on May 17. The brand will be […]