Europe-wide recession is forcing agencies to adapt their organisational and working procedures to provide a cohesive, pan-European service.
BYLN: By Meg Carter
BYLN:
You’d think a map that shows who is buying what, where and how often would be a dream come true for marketers. But as Sue Norris discovers, they have been slow to grasp the complex technology that can now fit on a desktop
With TV advertising costs on the up, top brand advertisers are more tuned in to including commercial radio in their marketing campaigns
BYLN: By David Benady
BYLN: By Jon Rees
BYLN: By Sean Brierley
Polygram is spending 1m-plus on Reservoir Dogs’ release to pull in a new video audience