Broadcast sponsors enjoy a more positive association with the Sky Television brand than with ITV, according to research for BSkyB. Viewers expect sponsors of Sky programmes to be upmarket and blue-chip, whereas they believe companies sponsoring ITV series are more likely to be less interesting, the survey reveals. “Sky is seen to be a go-ahead, […]
Unilever subsidiary Elida Gibbs is pulling its 15m international Impulse body spray account out of Ammirati Puris Lintas. It is understood the personal products company has taken the account to the Advertising Agency Review during the past month, saying APL did not understand the “emotional triggers” of women. Losing the Impulse range is the second […]
Richer Sounds chairman Julian Richer wrote an apologetic letter to Marketing Week (MW November 3) admitting the company had “screwed up” over what he calls “the pornographic in-house magazine cover” for the chain’s catalogue hi-fi-club. The cover has been changed after numerous complaints from customers. Now the Diary can exclusively reveal that the so-called porn-babe […]
The ITV airtime market is being disrupted by the number of agencies which have failed to fulfill their 1995 airtime deals with sales houses. Money from agencies’ debts with sales houses is believed to be moving rapidly into the market and skewing the station average price trading system by artificially bolstering demand. Laser Sales is […]
Broadcast sponsors enjoy a more positive association with the Sky Television brand than with ITV, according to research for BSkyB. Viewers expect sponsors of Sky programmes to be upmarket and blue-chip, whereas they believe companies sponsoring ITV series are more likely to be less interesting, the survey reveals. “Sky is seen to be a go-ahead, […]
Leading French ferry company SeaFrance has recruited the first staff for its new UK operation and is planning a 6m marketing push to prepare for its UK launch on January 1. The company, a subsidiary of French railway operator SNCF, has been seeking a UK base since it split from its pooling partner in this […]
Ex-Granada md Steve Morrison is heading ITV’s marketing group – a popular appointment, finds Paul McCann
Retail chains H Samuel and Argos are to sell gold jewellery bearing the National Lottery’s crossed fingers logo. The move is a response to the decision by Camelot – which holds the National Lottery licence – to launch merchandise through multiple retailers. Camelot hopes to build a turnover of 10m in its first year of […]
ITV will save money through tougher negotiations with suppliers rather than slashed programme budgets, the channel reassured advertisers this week. Speaking at ITV’s winter programming launch yesterday (Tuesday), network director Marcus Plantin countered reports that ITV plans to cut programming spending by one-third in 1996. “It’s a question of getting better value for money rather […]
As the memory of ‘The Troubles’ fades The Irish Tourist Board is planning an ad push to promote both North and South to overseas visitors. But,
Pepe UK and its advertising agency, Leagas Delaney, are being sued by an artist who claims that they have used his work as part of a 10m pan-European advertising campaign. Mark Pawson claims that the agency has infringed his copyright by using his work, called “Supermarket Sabotage with psycho-barcodes”, without permission. Pawson says: “All I […]
Retailers will have to look at ways to combat manufacturers’ rising interest in home shopping programmes.
Food retailers are being more thrifty with their spend this season. By Barbara Johnson. Barbara Johnson is general manager of Register-MEAL
Value for money and quality of account handling are the most important criteria for clients when assessing direct marketing agencies. These are the findings in new, exclusive research into client awareness and attitudes towards direct marketing agencies from Marketing Week and the Direct Marketing Association (DMA). Our investigation into a range of client concerns – […]
The long arm of the law is clearly guided by a discerning eye, as the Diary found out last week. Checking rumours of a drugs bust at an agency, which sadly for the image of the agency concerned proved to be unfounded, a colleague phoned Inspector Knacker at Paddington Green nick: “I’m from Marketing Week […]