Budget brands cook up trouble for Heinz
Marketing WeekWhat effect will the latest price war have on Heinz brand values, with baked beans as cheap as 6p a can?
What effect will the latest price war have on Heinz brand values, with baked beans as cheap as 6p a can?
Channel 5’s advertising sales operation took shape this week with the appointment of four senior UK Gold/UK Living sales staff, including sales controller Paul Curtis. Curtis is to become deputy sales controller to Channel 5 sales director Nick Milligan, also appointed from UK Gold/UK Living. David Harrison, research and new business development director at UK […]
Ever since Ogilvy & Mather was exposed last week for digitally re-mastering brochure photographs of black Ford workers to make them white, the Diary has been made aware of a scurrilous rumour that another advertiser has been involved in alteri
From humble roots Hello! has become the best-selling upmarket women’s magazine. its combination of celebrity gossip and rich and famous ‘through the keyhole’ photography have seen off the UK publishing giants’ top titles. How?
Former Lloyds general manager handed top post within combined TSB retail banking operationBy Sean Brierley Lloyds TSB Bank has handed the top marketing job to Lloyds’ former general manager, personal banking, Dennis Holt. Holt will run the combined marketing operation of the merged retail division as managing director, sales and marketing services. TSB marketing services […]
Procter & Gamble has notified trade sources that it intends to cut the price of its concentrated laundry detergent brand Ariel.
Supermarkets retaliate against P&G cost-cutting as Sainsbury’s pushes brands
Sporting goods company Wilson, which sponsors sports stars such as Pete Sampras, Steffi Graf and Michael Jordan, has lost its UK marketing chief. Michael Green has been at Wilson Sporting Goods for the past 18 months as UK managing dir-ector overseeing marketing. He joined from Häagen-Dazs Ireland, where he was sales and marketing director . […]
George Pitcher is joint managing director of media consultancy Luther Pendragon
Launching products is never easy but by targeting consumers who like new brands, product performance can be gauged. Mike Bartlam is marketing manager of consumer services at Nielsen
In your news article Anchor pans Hoover for “ruining” offer (MW February 23), the Hoover flights promotion fiasco is once again being blamed for a failed holiday promotion. We at Thomas Cook seriously challenge this. It is now nearly 18 months since we launched our dedicated unit Thomas Cook Promotions, to fulfil holiday and travel […]
The Daily Express is planning to relaunch its Saturday magazine as a photo journalism section later this month. The magazine will retain the name This Week, and be an expansion of the photo news page in the current daily newspaper. It will run to around 60 pages each week and continue to carry TV listings. […]
The European Commission is planning an autumn advertising campaign to promote the benefits of being a citizen of the European Union. “We’ve got to bring Europe closer to its citizens,” Italian budget minister Mario Arcelli told an informal meeting of the Internal Market Council in Brussels on Saturday. The campaign already has a working title […]
Pattison Horswell Durden is negotiating with Cogent over a joint venture media buying operation. The joint venture, details of which are being kept under wraps while negotiations continue, is expected to have PHD as the senior partner. Industry observers expect media planning and buying of Cogent’s 25m in billings (Register-MEAL) to move into PHD, with […]
I am a 50-plus administration/support secretary in the public relations office of a large national organisation, educated in the Fifties (so I have a distinct advantage on today’s youth!) and regularly read your publication, which is circulated in the department. I find much of the information very interesting, it keeps my brain in gear with […]