Month: March 1996

Supermarkets retaliate against P&G cost-cutting as Sainsbury’s pushes brands

George Pitcher is joint managing director of media consultancy Luther Pendragon

In your news article Anchor pans Hoover for “ruining” offer (MW February 23), the Hoover flights promotion fiasco is once again being blamed for a failed holiday promotion. We at Thomas Cook seriously challenge this. It is now nearly 18 months since we launched our dedicated unit Thomas Cook Promotions, to fulfil holiday and travel […]

The National Maritime Museum in Greenwich is launching Greenwich Meridian 2000 as the official marque to position Greenwich’s Old Royal Observatory as the focal point for world celebrations marking the Millennium. The Observatory, which sits on the Greenwich Meridian at zero degrees, is the official starting point for each new year – and so it […]

Carlsberg-Tetley has ditched plans to launch a premium Castlemaine XXXX, claiming it would cannibalise sales of its successful Carlsberg Export lager. Last year, Carlsberg-Tetley confirmed it was working on a project to upgrade the standard lager to about five per cent proof. But in a U-turn, the company says the strength of Carlsberg Export sales […]

BT is understood to be using a US direct marketing agency to develop a direct mail programme intended for the UK market. The move effectively threatens BT’s long-standing relationship with Ogilvy & Mather Direct, which handles the bulk of BT’s multimillion pound direct marketing programme. It is thought to be O&M’s largest UK account. The […]

In just two years, Orange has risen from nowhere to become the biggest success story in UK cellular telecommunications. Flotation on the stock exchange marks the next stage in its development, but also holds dangers for the future.

Delaney Fletcher Bozell’s chairman Winston Fletcher found himself on the wrong side of the law when the IRA bus bomb went off – well, the wrong side of the police cordon anyway. The Diary understands concerned officers had to organise a one-man evacuation of Winston from his office, where he was sitting unprotected by personal […]

Advertising on the Internet must be useful or entertaining if it is to win over

Electronics giant JVC is poised to drop its long-running sponsorship of Arsenal Football Club following a turbulent year at the club. Striker Paul Merson was caught up in a scandal involving drugs, alcohol and gambling, while manager George Graham was sacked for allegedly taking transfer “bungs”. A decision on JVC’s 15-year relationship with the club […]

For some time the Cott Corporation has been berating the premiums charged for brands over own-label products, scorning manufacturers’ defences to criticism of their so-called ‘vehicles of value’. Now, an unexpected ally has come to its aid – i

In just two years, Orange has risen from nowhere to become the biggest success story in UK cellular telecommunications. Flotation on the stock exchange marks the next stage in its development, but also holds dangers for the future.

Electronics giant JVC is poised to drop its long-running sponsorship of Arsenal Football Club following a turbulent year at the club. Striker Paul Merson was caught up in a scandal involving drugs, alcohol and gambling, while manager George Graham was sacked for allegedly taking transfer “bungs”. A decision on JVC’s 15-year relationship with the club […]

For some time the Cott Corporation has been berating the premiums charged for brands over own-label products, scorning manufacturers’ defences to criticism of their so-called ‘vehicles of value’. Now, an unexpected ally has come to its aid – i

Tour operator Club 18-30 has appointed a new head of marketing, Andy Tidy. He will also assume marketing responsibility for the other tour operations in the group, Sunset Holidays and Priority Holidays, owned by Flying Colours Leisure.