Sainsbury’s will advertise Coca-Cola on TV for the first time since the launch campaign for its own-brand Classic Cola in 1994. The move appears to boost the branded product at the expense of its own-label line. The TV ad will run from March 24 to April 10, and be part of Sainsbury’s Spring Bonus promotion. […]
Labatt Brewing UK is handing its brand portfolio to Walsh Trott Chick Smith without a formal pitch. The business, which is claimed to be worth 4m, includes Labatt’s Canadian lager, Labatt’s Blue and Labatt’s Ice. The account was previously handled by Abbott Mead Vickers. BBDO. Media buying will remain with CIA Medianetwork. Walsh Trott will […]
International investment company Rothschild Asset Management (RAM) is drawing up a list of agencies to advertise its portfolio to a wider client base. Industry sources say that the London business, which holds managed funds of more than 10bn, wants to market its services so that they appeal as much to the general public as to […]
If, as Iain Murray seems to think in his column entitled “Queen of Hearts won’t go quietly”, public relations has long since “shed the irksome requirement” of dealing with the press, then we obviously don’t have much to offer prospective clients, most of whom still judge us by column inches! Of course, planning and strategy […]
What effect will the latest price war have on Heinz brand values, with baked beans as cheap as 6p a can?
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UK consumers are still wary of interactive technology. However, new systems which cater better for customer needs may be about to change this.
Sainsbury’s is to extend its cost-cutting campaign to try to win back market share. The chain will push its February Savers campaign of 200 reduced items into next month and possibly April. The name of the promotion will change to Spring Savers. The supermarket said it was extending the campaign, which began at the start […]