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Marketing WeekVisa Delta is running a new television campaign through agency Saatchi & Saatchi, produced and directed by comedian Mel Smith.
Visa Delta is running a new television campaign through agency Saatchi & Saatchi, produced and directed by comedian Mel Smith.
I say it, admittedly, with a good deal of wisdom after the event, but there has been a certain inevitability about the Morgan Grenfell saga. First, there was the news that three star unit trusts at Morgan Grenfell Asset Management had been suspended. Then we were told that irregularities were confined to the activities of […]
A Benetton advertisement, rejected by poster contractors as “obscene”, has appeared in London’s weekly listings magazine Time Out, and prompted a complaint on the day it went on sale. Advertising industry watchdog the Advertising Standards Authority is to investigate the ad featuring a black horse mounting a white horse, which was criticised as too shocking […]
Burger King is axing the role of UK marketing director, leaving incumbent Samantha Smith looking for another job within the fast-food company’s owner Grand Metropolitan. Burger King is now recreating the role of UK marketing manager, which Smith held prior to her promotion to marketing director in May. She joined after a period as a […]
I say it, admittedly, with a good deal of wisdom after the event, but there has been a certain inevitability about the Morgan Grenfell saga. First, there was the news that three star unit trusts at Morgan Grenfell Asset Management had been suspended. Then we were told that irregularities were confined to the activities of […]
The Audit Bureau of Circulations is planning a major restructure, following the departure of chief executive Richard Beadell. Beadell will not be replaced immediately. Instead, deputy chief executive Richard Foan and management consultant Richard Hooper will take control of what is termed an “interregnum management”. The two are understood to be conducting a complete review […]
Supermarkets are still the leaders in terms of numbers of adults participating in loyalty schemes. Thirty-six per cent of adults participate in supermarket loyalty schemes; 22 per cent in petrol schemes; and 16 per cent in DIY store programmes. Only ten per cent of adults use department store loyalty cards, and two per cent are […]
Three senior executives from Derwent Valley Foods, the Phileas Fogg snacks company acquired by United Biscuits, are launching the UK’s first pretzel-making operation. John Pike, one of the Derwent Valley founders, is leading the management at the new firm, Union Snack. He will be assisted by former Derwent senior managers George Wilkie and Calum Ryder. […]
Japanese video games giant Nintendo has run into crippling problems with its long-awaited Nintendo 64 (N64) console, with the result that it will now miss the crucial Christmas market for the second year running. Nintendo says the advanced console will launch in Europe on March 1 next year. But it admits that only 100,000 units […]
The Audit Bureau of Circulations is planning a major restructure, following the departure of chief executive Richard Beadell. Beadell will not be replaced immediately. Instead, deputy chief executive Richard Foan and management consultant Richard Hooper will take control of what is termed an “interregnum management”. The two are understood to be conducting a complete review […]
Three senior executives from Derwent Valley Foods, the Phileas Fogg snacks company acquired by United Biscuits, are launching the UK’s first pretzel-making operation. John Pike, one of the Derwent Valley founders, is leading the management at the new firm, Union Snack. He will be assisted by former Derwent senior managers George Wilkie and Calum Ryder. […]
Sunday Business has been sold to one of the newspaper’s backers, Gordon Brown and his business Group 2000. Brown has already injected funds into Sunday Business to allow it to restructure in June and search for a new owner. Group 2000, an earth-moving to graphics combine, bid against another small group for the title. It […]
Imagine two ice-cream sellers on a beach. Where would each of them stand in order to maximise their sales? The obvious answer, after a little thought, would be in the middle. Next to each other. That way they maximise the number of potential customers. If either ice cream seller chooses any other position he hands […]
Wrigley’s, the client all creative agencies love to hate, is about to finalise its UK advertising agency review. The US global giant, renowned for its unswerving faith in incredibly bland advertising, will soon decide on an agency for its Spearmint Gum brand to devise a campaign that, unsurprisingly, emphasises its “longer-lasting flavour”. Its ads are […]
Simons Palmer Clemmow Johnson has won the UK 6m above-the-line account for photographic company Fuji’s consumer division. The agency picked up the business following a complicated pitch in the company’s European headquarters at Dusseldorf. Simons Palmer beat HHCL & Partners to the UK account but then had to repitch while the company considered expanding the […]