Liverpool Victoria Friendly Society, owner of Frizzell Insurance, is understood to have approached a number of agencies to handle work on the combined account worth up to 5m. The friendly society bought Frizzell earlier this year for 188m and the company is now planning to centralise the advertising account. BMP DDB holds the 4m Frizzell […]
While the motor trade celebrates record August sales figures, marketers are soberly studying the trends. It seems direct mail advertising scored poorly compared with other media, while TV ads – which tend to feature new models – appealed to do
Advertisers have a new advocate on media inflation and minutage with the appointment of Unilever’s media manager Edwin Sharpe as head of the Incorporated Society of British Advertisers’ broadcast action committee. John Blakemore, UK advertising director for SmithKline Beecham, has been replaced by Sharpe after serving a year as chairman. He says he will remain […]
Condé Nast has ended months of speculation about its launch plans by announcing the UK launch of Condé Nast Traveller magazine.
Molson Breweries of Canada has pulled out of the UK, handing res-ponsibility for sales and marketing for Molson Dry to Scottish Courage. The company is closing its London office, resulting in five redundancies. The move is the latest in a worldwide restructure instigated at the Canadian headquarters last year. Scottish Courage has been brewing Molson […]
In the space of a few years, film studios have begun to appreciate the full licensing potential of their movies, with some making as much from merchandising as they pull in at the box office. Now, licensing is less a spin-off than a full-scale
The Big Issue has come a long way in five years. Now a national weekly, it has secured both circulation and readership figures, and former Observer editor Andrew Jaspan has ambitious plans for the future.
Airports owner and operator BAA has put its 3.5m advertising account, held by Bates Dorland, up for review. Bates Dorland has held the account for nine years and has been invited to repitch alongside a number of other agencies. BAA says only those agencies invited to pitch will be considered. The advertising concentrates on BAA’s […]
Alan Mitchell is right to ask “How will the loyalty card evolve now?” (MW August 30). I think the application of the principles of Game Theory to the formulation of business and marketing strategy would be worthwhile. Neumann and Morgenstern in their book, Theory of Games and Economic Behaviour, identified two types of games. The […]
Apologies for the delay in announcing our “Spot the Sponsor” Round One winner. The answer was Stella Artois and the winner, Mrs A Reid of The Jenks Group, High Wycombe, wins a VIP day out for two in York Racecourse’s “Dine & View” Ebor restaurant. As you know, we’re bringing “Spot the Sponsor” to a […]
When the PlayStation launched in the UK in 1995, Simons Palmer had to open a gap in an ageing market, dominated by established brands, on a tight budget. Roy Edmondson of Levi’s reviews the strategy
Remember to bookmark our Web site address: http://www.marketing-week.co.uk/mw001. Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT
News round-up gives readers an at-a-glance overview of this month’s promotions and
:Retailers’ and manufacturers’ concerns that sales will slump after in-store promotions have little basis in reality. Grenville Wall reports. Grenville Wall is an account director at IRI InfoScan.
The Media Business Group is tipped to pick up the 5m media buying and planning business for the Appleyard Motor Group. The account was formerly held by Barkers Scotland. Appleyard, the country’s largest new and used car dealer, trades under a number of regional dealership names such as Ian Skelly, Dougherty’s, Minories and Cloverleaf. Appleyard […]