Allied Dunbar is using its 4,000-strong salesforce to test the sale of motor and home insurance products of its sister company Eagle Star. The British American Financial Services (BAFS) life assurer also plans to sell the Peps and unit trust products on behalf of another sister company, Threadneedle Asset Manage- ment (TAM) later this year. […]
Nintendo’s rivals are preparing for its latest market onslaught, the much-delayed N64. Can it revive the ailing sector?
Young & Rubicam is tipped to snatch the Wrigley’s 4m business for chewing gum brands Orbit, and Freedent from roster agency Bray Leino, as the company carries out a widespread review of its ad agencies.
Magazine giant EMAP is taking on a small Tyne & Wear publishing house which has added a football touch to the glossy mag market, naming its new soccer title for women elleFC.
Retailers are having second thoughts about costly, hi-tech loyalty schemes but building loyalty is still the big objective. A combination of old-fashioned sales promotion techniques and new technology – with free gifts that are actually worth
The Copyright Promotions Licensing Group has been appointed to represent The Incredible Hulk as his story jumps from the pages of the Marvel comic book onto the small screen in a new animated TV series. It will go on air on BBC children’s TV in the autumn. The TV series features an all-star cast of […]