Sky’s Elstein provides welcome shot in the arm for Channel 5
Marketing WeekC5 has pulled off a coup by hiring Sky chief Elstein. In a stroke it has secured a key industry figure and forged links with Sky. Nick Higham is BBC TV’s media correspondent
C5 has pulled off a coup by hiring Sky chief Elstein. In a stroke it has secured a key industry figure and forged links with Sky. Nick Higham is BBC TV’s media correspondent
Music is increasingly used as an integral part of marketing campaigns, and is particularly effective in reaching new audiences and creating a feelgood factor for the product it is associated with.
Levi’s UK marketing director, Roy Edmondson, has been promoted to the newly-created role of global marketing manager, based in San Francisco. His place at the jeans maker in the UK will be taken by Amanda Le Roux, who was previously franchise manager. Edmondson will report to Rob Holloway, Levi’s vice-president global marketing. He will be […]
While the motor trade celebrates record August sales figures, marketers are soberly studying the trends. It seems direct mail advertising scored poorly compared with other media, while TV ads – which tend to feature new models – appealed to do
Advertisers have a new advocate on media inflation and minutage with the appointment of Unilever’s media manager Edwin Sharpe as head of the Incorporated Society of British Advertisers’ broadcast action committee. John Blakemore, UK advertising director for SmithKline Beecham, has been replaced by Sharpe after serving a year as chairman. He says he will remain […]
Condé Nast has ended months of speculation about its launch plans by announcing the UK launch of Condé Nast Traveller magazine.
Current City wisdom has it the carnival is nearly over for commercial radio. But, as George Pitcher argues, the market still has potential for growth. George Pitcher is joint managing director of media consultancy Luther Pendragon
Quaker Beverages is axing a substantial number of staff from its troubled “new age” soft drink Snapple and changing the brand’s UK distribution. The company is making four sales staff and four administrative staff redundant as a result of the new system. The UK team for Snapple is small and the job losses will reduce […]
Express Newspapers is to make 85 journalists redundant by reorganising the newspaper as a seven-day operation. As part of the changes, Richard Addis, editor of the Daily Express, becomes editor of both the Sunday and daily titles, while Sue Douglas, former editor of the Sunday paper, is considering whether to accept another role in the […]
Levi’s UK marketing director, Roy Edmondson, has been promoted to the newly-created role of global marketing manager, based in San Francisco. His place at the jeans maker in the UK will be taken by Amanda Le Roux, who was previously franchise manager. Edmondson will report to Rob Holloway, Levi’s vice-president global marketing. He will be […]
Developing a global strategy for a brand has several advantages, and economies of scale is one of them. But those tempted to go global for cost reasons alone are taking a big risk. John Shannon is president of Grey International
The biggest catfood campaign to date breaks on Sunday as Pedigree Petfoods unveils its 8m push through M&C Saatchi to support the relaunch of flagship brand Whiskas, as revealed in Marketing Week (May 3). The intensive three-month programme of activity features TV ads and 12,000 posters with the catchline ‘New Whiskas with added Catisfaction’. It […]
The Independent’s failed Classic Film Collection promotion has been blasted by the Advertising Standards Authority for misleading readers. The promotion, in which videos were available for 3 with a purchase of the Saturday Independent, cost Mirror Group marketing director designate Charles Kirchner his job and the company over 500,000 without adding anything to the title’s […]
Apple Computer has been forced to remove its name from a sponsored music CD-Rom after it realised it fell foul of an estimated 15m out-of-court settlement with Apple Records. The computer giant had part-funded the CD-Rom, produced by new media company Sunbather. The product, called Audiorom, allows users to mix musical sounds by moving around […]
The report in your August 30 issue that Kodak was to launch an ad campaign to support its Advanced Photo System (APS) products, “amid claims that the marketing of the new technology has been disastrous”, was misleading. The use of the word “the” in the first paragraph “the marketing of the new technology”, implies that […]