United Distillers has followed up its launch of a whisky mixed with Irn-Bru soft drink (MW September 6) with a black premium single malt whisky aimed at the more adventurous drinker. The drink, called Loch Dhu (meaning black Loch), will be rolled out nationally this week in Oddbins stores. The makers claim this is the […]
Sunday Business has been sold to one of the newspaper’s backers, Gordon Brown and his business Group 2000. Brown has already injected funds into Sunday Business to allow it to restructure in June and search for a new owner. Group 2000, an earth-moving to graphics combine, bid against another small group for the title. It […]
Internet surfers suffering from bad breath, diarrhoea, pimples or dandruff may soon find Procter & Gamble their first point of on-line contact for advice. Staff at the multinational’s Cincinnati headquarters have been busy, claiming ownership of a host of topic names dealing with matters of personal hygiene – or lack of it – on the […]
In trying to ensure that it maintains its positioning as the “World’s Favourite Airline”, British Airways has turned increasingly to sophisticated direct marketing and data analysis to learn more about its customers’ habits and expectations . BA’s loyalty scheme is one tool the airline has used extensively to this end, and its Executive Club alone […]
As a new, seductive medium, building an Internet site can be hazardous. But, as
Former British Airways marketing director Ford Ennals has joined Lloyds TSB and is tipped to take over the vacant role of marketing services director. Ennals has been out of a job since May when he left BA after less than a year as marketing director. He cited future career prospects not meeting his expectations as […]
The biggest catfood campaign to date breaks on Sunday as Pedigree Petfoods unveils its 8m push through M&C Saatchi to support the relaunch of flagship brand Whiskas, as revealed in Marketing Week (May 3). The intensive three-month programme of activity features TV ads and 12,000 posters with the catchline ‘New Whiskas with added Catisfaction’. It […]
The Copyright Promotions Licensing Group has been appointed to represent The Incredible Hulk as his story jumps from the pages of the Marvel comic book onto the small screen in a new animated TV series. It will go on air on BBC children’s TV in the autumn. The TV series features an all-star cast of […]
Retailers are having second thoughts about costly, hi-tech loyalty schemes but building loyalty is still the big objective. A combination of old-fashioned sales promotion techniques and new technology – with free gifts that are actually worth
Magazine giant EMAP is taking on a small Tyne & Wear publishing house which has added a football touch to the glossy mag market, naming its new soccer title for women elleFC.
Young & Rubicam is tipped to snatch the Wrigley’s 4m business for chewing gum brands Orbit, and Freedent from roster agency Bray Leino, as the company carries out a widespread review of its ad agencies.
Nintendo’s rivals are preparing for its latest market onslaught, the much-delayed N64. Can it revive the ailing sector?
WH Smith Retail has appointed Kingfisher Group retail development manager Brent Wilkinson to the newly-created post of commercial director, as it battles to revive its performance. Wilkinson will oversee the activities of four new business units: children and education; organisation and gifts; entertainment, interests and relaxation; and the express unit, which will cover items such […]
Allied Dunbar is using its 4,000-strong salesforce to test the sale of motor and home insurance products of its sister company Eagle Star. The British American Financial Services (BAFS) life assurer also plans to sell the Peps and unit trust products on behalf of another sister company, Threadneedle Asset Manage- ment (TAM) later this year. […]
McCann-Erickson Birmingham has won the estimated 2m ac count for vacuum cleaner manufacturer Vax. McCann beat off two other agencies after Leagas Shafron Davis resigned the account last month (MW August 9). Vax will continue to run ads produced by Leagas Shafron Davis until the new executions from McCann are launched at the end of […]