Car dealer network Lex has parted company with its marketing director Yvonne Mavin less than a year after her appointment. Mavin was recruited in November last year to revamp the image of the company’s secondhand dealerships and service centres. However, Lex has reorganised and moved marketing responsibility to the managing directors of the three divisions […]
M&C Saatchi is understood to have been awarded an additional multi-million pound slice of business to add to its Gallaher tobacco account. The agency is believed to have been appointed to handle the ad campaign for Sovereign Lights, the latest cigarette launch from tobacco giant Gallaher. Sovereign Lights are tipped to be on sale by […]
Research shows that 99m a year spent on DRTV is wasted on unmanned calls. Richenda Wilson explains why this occurs
Daniel Bobroff is chief executive of Microtime Media
Agencies and media owners are expanding out of London, in an effort to extract revenues from companies which operate from outside the capital. Manchester has become a particular focus of attention.
Kwik Save, squeezed out of the market by rival discounters and economy ranges at the big chains, is fighting back by recruiting top-level retail marketers to devise a strategy. But is it too late?
Allan Leighton’s first initiative as chief executive of supermarket chain Asda is proving to be something of a headache. Carrying on in the Archie tradition, the war against the evil drug barons and the Resale Price Maintenance (which means retailers have to charge drug prices set by the companies), Leighton’s latest action is to refuse […]
Supermarket groups are considering taking on National Lottery operator Camelot by launching own-label charity scratchcards. A number of retailers have had discussions with scratchcard operator UK Charity Lotteries and are considering the possibility of launching their own games. UK Charity Lotteries marketing director Andrew Slammin says: “We have had discussions with two or three retailers […]
In your letters page (MW September 20) David Dean says: “Please spare a thought for the marketers who made the changes back in the early Nineties.” Although I would never wish to underplay the excellence of the Tango brand team and HHCL earlier this decade, I thought it worth mentioning the pivotal role played in […]
Since you mentioned in your New Media digests (MW September 13) that Argos have sold only 500 worth of goods on the Internet in 18 months, I thought I’d look at the site to see why that might be. The first problem is that it is not at http://www.argos.com where a Web user would expect […]
British Gas plc will change its name to Transco International next April as part of the demerger proposals, say sources inside the company. Transco International is British Gas’ pipeline business. The consumer division, British Gas Energy, will have a separate stock market listing next spring, provided an Extraordinary General Meeting of shareholders approves it. British […]
Cadbury is preparing to unveil its first confectionery capitalising on its 10m sponsorship deal with TV soap Coronation Street. A Coronation Street Easter egg will appear in the shops from March, to coincide with the huge boost to the chocolate market at that time of year. According to sources, Cadbury did not have enough time […]
Interfocus, a subsidiary of the Lowe Group, is to handle a below-the-line campaign explaining the tie-up between BP and Mobil. The agency, which already handles BP business, won the additional work following a pitch against a number of other, unnamed agencies. It will be responsible for informing current and potential customers of the new agreement […]
Your articles “P&G axes big box powders” and “New tactics cut soap giants down to size” (MW September 13) painted a grossly misleading picture. It is simply not true to say that P&G is moving to axe the so-called “big box” powders. These regular powders remain an integral part of our powder line-up and will […]
ITV is planning to increase its marketing budget to 10m next year and to set up a full marketing department to protect its ratings from Channel 5’s launch. The network is discussing whether to appoint an executive marketing director to work independently of the ITV marketing group (MW August 16). That role is now expected […]