London Weekend Television begins a 500,000 press, radio and poster campaign this week to promote a series of new programme launches. A poster drive in London British Rail stations and on the Underground will support three new programmes: a late-night chat show with Jonathan Ross; the hospital drama Staying Alive; and Kiss & Tell, a […]
Jeans giant Levi’s prides itself on its hip branding and trendy advertising through agency Bartle Bogle Hegarty. Last week’s IPA Society session lifted the lid on the special relationship between the two. It emerged that Levi-Strauss Europe marketing director Martin Rippon had some interesting observations on the last Levi ad but one called Washroom. Complete […]
More and more companies are recognising the benefits of linking with charities. Kate Barry finds out why
New segmentation methods have overtaken social demographics as the best way for companies to understand customers.
Wrangler Europe has appointed David Smith as its new marketing director. Smith replaces Juan Munoz who left in September midway through a 16m ad agency review (MW September 20). Smith currently holds a senior marketing position within Lee Apparel in the US. Lee Apparel and Wrangler are both owned by the VF Corporation. Smith is […]
Pascal & Co, operator of charity lottery the NHS Loto, has lost chief executive David Lim, who has returned to Toronto to continue his work as a lottery consultant.
Some points made in the articles about GGT in Marketing Week (September 27) are inaccurate. For the purposes of clarification therefore can I make the following points: The BDDP deal was not hastily concluded. Negotiations and discussions have taken place over a period of six months and the suspension of GGT shares is a Stock […]
Snack food giant Walkers is launching its first low-fat crisps, Walkers Lites, backed by a multimillion pound campaign. The PepsiCo-owned company, which dominates the crisps market with a value share of almost 60 per cent, will unveil three flavours – ready salted, salt and vinegar and cheese and onion – and use heavyweight TV advertising […]
Rival media auditing groups the Audit Bureau of Circulations and BPA International have agreed to work together to develop common standards in the validation of Website audience data. This follows a debate at the general assembly of the International Federation of Audit Bureau in Washington last month, where rival audit groups agreed to develop a […]
ITV has stepped up its propaganda battle with Channel 5 by rubbishing the progress of its retuning programme. According to research conducted for ITV by Continental Research and RSL, Channel 5 will not have retuned enough homes to launch nationally in March as planned. The research claims that out of a representative sample of 1,000 […]
Airport operator BAA’s retail marketing director Claire Hewitt is leaving the company at Christmas to set up her own marketing consultancy. Her resignation comes only six months after BAA’s Heathrow retail director Bob Knowles left to join royal jewellers Asprey, which owns Garrard, Mappin & Webb and Watches of Switzerland (MW May 24). BAA now […]
Watchmaker Seiko has reshuffled its advertising agencies and awarded the pan-European creative account for its Pulsar range to Delaney Fletcher Bozell. Media spend on the push will be about 8m and Pulsar’s UK media agency 20/20 Media, which is 50 per cent owned by Bozell, is unchanged. Bozell beat three other roster agencies to the […]
Nissan GB is going back to basics to promote the new-look Primera – out go ‘gratuitous imagery’ and gloss as it drives home the brand benefits. But can it boost sales by 30 per cent in this crowded market?
Polaroid continues its ‘Live For The Moment’ campaign with two new television commercials, launching this week. The two executions – ‘Scissors’ and ‘Resignation’ – were created by Bartle Bogle Hegarty and focus on the communal nature of the instant camera. The advertisements, which target the 18 to 30-year-old market, will air for four weeks and […]
The country’s second largest Internet company, Demon, has appointed Martin Lester as its first marketing director. Lester has moved quickly to shortlist three agencies for an advertising campaign that is believed to be worth 2m. The move is an about-turn from the company’s position earlier this summer when it halted its agency search after complaining […]