The future of Abbey National General Insurance marketing director Elaine Robinson, and the 20m ad campaign to promote its new direct insurance arm, are in doubt after the bank’s decision to scrap its launch plans. Abbey National’s main board made an eleventh-hour decision to ditch the launch of standalone brand Future and fold the joint […]
BMP DDB has won the 5m Lego and Legoland account in the UK. The agency scooped the account in a ten-week battle against Delaney Fletcher Bozell and Duckworth Finn Grubb Walters.
In response to the wasted resources of unnecessary pitches, in Germany the industry has made a pitch guide for advertisers, likely to lead to better client/agency relations. John Shannon is president of Grey International.
Staging a conference is not just a case of picking a subject out of the blue and sending out a few hundred invites. As David Reed explains, events must catch the buzz and use a mix of lectures and workshops to keep delegates interested
Coca-Cola’s first worldwide director of advertising, David Wheldon, is leaving to take charge of Coke’s marketing in Europe. His new title is director of marketing greater Europe, though he will continue to be based in Atlanta. Wheldon replaces Pat Garner in this role. Garner, meanwhile, is taking up a senior role with Coke in the […]
The future of the radio industry’s unified marketing operation, the Radio Advertising Bureau, is under threat as stations start to compete against each other. The effectiveness of RAB’s even-handed approach to all stations has been attacked by a number of national commercial stations. The stations are led by Classic FM, which wants it to highlight […]
In response to your article “TV sponsorship receives ITC fillip” (MW October 4), we are concerned that your references, both pictorially and editorially, imply that ITV has taken a back seat with regard to the Sponsorship Code. ITV has been the backbone in the development and successful growth of broadcast sponsorship in the UK since […]
As new media companies spring up, a growing band As new media companies spring up, a growing of top executives are exchanging the safety organisations.
The decision by American Brands to float off Gallaher on the UK stock exchange could not come at a better time, as the FTSE 100 coasts confidently past a record 4,000. But, as we know, that is fortuitous: the real reason for the flotation comes from fear, not greed. American Brands is haunted by the […]
When Findus launched a range of frozen meals in a bag – Create-a-Stir – its agency Noye & Young had the idea of taking a roadshow around the country to promote the product. Steve Hill, of the exhibition and display company Academy Expo, report
It was another week of record-breaking, 4,000 point-busting highs on the stock market. Despite early jitters over the defections and rejections at the Conservative Party Conference, a strong Wall Street helped keep it up. But is the market too high or correctly valued? The general view is that pricing is about right, and that we […]
Walkers is not content with ruling the snacks market – with its Lite range it now wants to build the whole sector.
The London Tourist Board is launching a “major” ad campaign in Europe and the US, and the total spend is a whopping 1.3m. It will be handled by two French agencies, Publicis and Pavloff & Associates (imagine any similar French, or for that matter Scottish operation, being so free from xenophobia that it would use […]
Fraud Trial:Court hears of chief’s alleged conspiracy to cheat bank
Recent surveys predict a return to healthy profits for some retailers, with low costs, better efficiency and IT all playing a part.